As Guinness looked to expand globally outside of the UK, it had a product  differentiation that could have been seen as a real problem. This episode explores the  Pratfall Effect, and how brands can leverage a perceived flaw and turn it into a  powerful brand attribute.

As Guinness looked to expand globally outside of the UK, it had a product differentiation that could have been seen as a real problem. This episode explores the Pratfall Effect, and how brands can leverage a perceived flaw and turn it into a powerful brand attribute.

As Guinness looked to expand globally outside of the UK, it had a product &nbsp;differentiation that could have been seen as a real problem. This episode explores the &nbsp;Pratfall Effect, and how brands can leverage a perceived flaw and turn it into a &nbsp;powerful brand attribute.

How Guinness uses a weakness to emphasize a strength

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Guinness uses a weakness to emphasize a strength

How Guinness uses a weakness to emphasize a strength

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