James Swanwick shares his incredible journey from being $1 million in debt and living with his dad at 45, to building an 8-figure enterprise. He delves into the mental shift that saw him scale his stop drinking coaching business by raising prices, focusing on high achievers, and getting serious about data-driven decision making. James highlights the importance of connecting deeply with clients, shedding ineffective partnerships, and leveraging tools like ChatGPT to better understand customer pain points. This episode is packed with insights on how to turn around a struggling business and achieve what James calls 'entrepreneurial utopia.'

00:00 Introduction: From Debt to Success 00:30 The Turning Point: Raising the Price 02:02 Building the Blue Blocking Business 05:30 Challenges and Family Dynamics 07:48 Financial Struggles and Pandemic Impact 09:59 Climbing Out of Debt 13:02 Strategic Changes and New Partnerships 25:34 The Rise of the Stop Drinking Business 33:02 High Ticket Coaching and New Beliefs 34:06 The Power of Pain in Marketing 35:41 Transforming the Business: From Lifestyle to Serious Growth 37:28 Mindset Shift and Strategic Changes 41:11 The Impact of Paying Off Debt 43:22 Connecting with Clients on a Deeper Level 47:55 Achieving Entrepreneurial Utopia 53:33 The Alcohol-Free Lifestyle 01:03:57 Conclusion and Reflections