Carte Blanche #1 – Sophie Blowfield

What does it really take to build a brand community that actually cares?

In this first episode of our special Carte Blanche series, we hand the mic to Sophie Blowfield — the brand and social strategist behind some of beauty and fashion’s most iconic digital moments (Charlotte Tilbury, Alo Yoga, ...).

Sophie shares the exact mindset, strategy, and creative instincts that helped her grow a community from 0 to 1 million followers — and opens up about what she’d absolutely repeat (and avoid) if she had to do it all over again.

A must-listen for anyone building brand love in a noisy world.

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