Everyone talks about community, culture, creators and relevance.

So what happens when every beauty brand starts using the same playbook?

In this episode of Visionary Minds, Wilfried Klucsar sits down with Kira Mackenzie Jackson, CMO of m.ph, to explore what it actually takes to build a beauty brand that lasts.

Drawing on her experience across brand building, investing, consumer culture and now beauty, Kira shares her perspective on the rise of indie brands, why legacy players sometimes try too hard to look young, the difference between attention and real brand equity, and why great product still has to come first.

They also discuss whether TikTok is making beauty more creative or simply more reactive, why cultural relevance isn’t about being everywhere, the growing power of expert-led brands, and how m.ph is building beyond Mary Phillips’ already iconic technique.

A conversation about hype, longevity, culture — and what the next generation of beauty brands will need to get right.

Hosted on Acast. See acast.com/privacy for more information.

Le Goncourt vient de relancer une question que la publicité, le luxe et la création vont devoir affronter très vite : qu’est-ce qu’un auteur à l’ère de l’IA ?

Dans ce premier épisode bonus de Visionary Minds, Wilfried Klucsar part de l’affaire Thélyson Orélien pour interroger notre propre industrie.

Dix ans après la création de Dix Sept Paris, et trois ans après le lancement de son studio IA ALIA, près de 80 % des campagnes de l’agence intègrent aujourd’hui l’intelligence artificielle à une étape de leur création.

Alors où commence et où s’arrête l’auteur ?

Pourquoi acceptons-nous sans difficulté une image créée en 3D, mais devenons-nous méfiants lorsqu’elle est générée par IA ?

Et surtout : si une idée vous touche, vous surprend ou vous émeut… devient-elle moins bonne lorsque vous découvrez qu’une machine a participé à sa fabrication ?

Une réflexion sur l’IA, le goût, le jugement et ce qui restera profondément humain dans le métier de créer.

Hosted on Acast. See acast.com/privacy for more information.

Everyone talks about community, culture, creators and relevance.

So what happens when every beauty brand starts using the same playbook?

In this episode of Visionary Minds, Wilfried Klucsar sits down with Kira Mackenzie Jackson, CMO of m.ph, to explore what it actually takes to build a beauty brand that lasts.

Drawing on her experience across brand building, investing, consumer culture and now beauty, Kira shares her perspective on the rise of indie brands, why legacy players sometimes try too hard to look young, the difference between attention and real brand equity, and why great product still has to come first.

They also discuss whether TikTok is making beauty more creative or simply more reactive, why cultural relevance isn’t about being everywhere, the growing power of expert-led brands, and how m.ph is building beyond Mary Phillips’ already iconic technique.

A conversation about hype, longevity, culture — and what the next generation of beauty brands will need to get right.

Hosted on Acast. See acast.com/privacy for more information.

Everyone knows the name Orient Express. Very few have ever experienced it. So how did a train become one of the most powerful symbols of luxury travel in the world?

For the opening episode of a new season of Visionary Minds, Wilfried Klucsar sits down with Gilda Perez-Alvarado, CEO of Orient Express and Chief Strategy Officer of Accor, to explore the extraordinary cultural power of a 140-year-old icon — from legendary passengers and Agatha Christie to its reinvention for a new generation.

They discuss how heritage brands remain relevant, why luxury is increasingly becoming a lifestyle, the expansion of Orient Express into hotels and sailing yachts, the partnership between Accor and LVMH, the changing geography of luxury travel, and the role AI could play in the future of hospitality.

A conversation about cultural relevance, desirability, and what it takes to build the next century of luxury travel.

Visionary Minds is produced by Dix Sept Paris, the creative agency working at the intersection of luxury, beauty and culture.

Hosted on Acast. See acast.com/privacy for more information.

Everyone knows the name Orient Express. Very few have ever experienced it. So how did a train become one of the most powerful symbols of luxury travel in the world?

For the opening episode of a new season of Visionary Minds, Wilfried Klucsar sits down with Gilda Perez-Alvarado, CEO of Orient Express and Chief Strategy Officer of Accor, to explore the extraordinary cultural power of a 140-year-old icon — from legendary passengers and Agatha Christie to its reinvention for a new generation.

They discuss how heritage brands remain relevant, why luxury is increasingly becoming a lifestyle, the expansion of Orient Express into hotels and sailing yachts, the partnership between Accor and LVMH, the changing geography of luxury travel, and the role AI could play in the future of hospitality.

A conversation about cultural relevance, desirability, and what it takes to build the next century of luxury travel.

Visionary Minds is produced by Dix Sept Paris, the creative agency working at the intersection of luxury, beauty and culture.

Hosted on Acast. See acast.com/privacy for more information.

As another season of Visionary Minds comes to a close, I wanted to take a moment to simply say... thank you.

Thank you for listening, sharing our conversations, recommending inspiring guests, and being part of this incredible journey.

In this special season finale, I reflect on what Visionary Minds is all about: creating honest, long-form conversations with the people shaping the future of brands, business, creativity and leadership.

I also look back at our latest episode with Kiran Haslam, former Chief Marketing Officer of Diriyah Company, who shared his experience helping build the marketing vision behind one of the world's largest giga-projects.

And this is only the beginning.

We'll be back this fall with a brand-new season featuring exceptional guests from India, Qatar, the United States, Europe, Africa and beyond.

Until then, have a wonderful summer.

Stay curious, keep learning, and I'll see you soon for a new season of Visionary Minds.

Hosted on Acast. See acast.com/privacy for more information.

Une saison s'achève, et avant de faire une courte pause estivale, j'avais simplement envie de vous dire merci.

Merci d'avoir écouté Visionary Minds, partagé les épisodes, recommandé des invités et fait vivre cette aventure à nos côtés.

Dans cet épisode un peu particulier, je reviens sur ce qui fait l'ADN du podcast : des conversations authentiques avec les femmes et les hommes qui façonnent les marques, les entreprises et les idées de demain.

J'en profite également pour revenir sur notre dernier échange avec Kiran Haslam, ancien Chief Marketing Officer de Diriyah Company, qui nous a partagé les coulisses de l'un des plus grands giga-projects au monde.

Et surtout, je vous donne rendez-vous à la rentrée.

De nouveaux invités. De nouveaux pays. De nouvelles industries. Toujours la même ambition : vous offrir des conversations profondes, inspirantes et concrètes avec des leaders venus des quatre coins du monde.

Passez un très bel été.

À très bientôt sur Visionary Minds.

Hosted on Acast. See acast.com/privacy for more information.

What does it take to build desire for a place that doesn't fully exist yet?

In this episode of Visionary Minds, Wilfried Klucsar sits down with Kiran Jay Haslam, the marketing leader behind Diriyah, Saudi Arabia's $63 billion giga-project and one of the world's most ambitious urban developments.

Together, they explore how you build a global brand from a blank canvas, why marketing is closer to anthropology than advertising, and how heritage, culture and human emotion can shape the future of cities.

Kiran also shares his philosophy on modern luxury, revealing why he believes the greatest luxury today isn't wealth—it's time.

A conversation about branding, leadership, Saudi Arabia's transformation, and what it really means to create desire.

Hosted on Acast. See acast.com/privacy for more information.

What does it take to build desire for a place that doesn't fully exist yet?

In this episode of Visionary Minds, Wilfried Klucsar sits down with Kiran Jay Haslam, the marketing leader behind Diriyah, Saudi Arabia's $63 billion giga-project and one of the world's most ambitious urban developments.

Together, they explore how you build a global brand from a blank canvas, why marketing is closer to anthropology than advertising, and how heritage, culture and human emotion can shape the future of cities.

Kiran also shares his philosophy on modern luxury, revealing why he believes the greatest luxury today isn't wealth—it's time.

A conversation about branding, leadership, Saudi Arabia's transformation, and what it really means to create desire.

Hosted on Acast. See acast.com/privacy for more information.

The luxury industry is not going through a rough patch. It is going through a structural reckoning. And most brands are still waiting for things to go back to the way they were. They won't.

In this episode, we sit down with Professor Dr. Daniel Langer (CEO of Équité), Executive Professor of Luxury Strategy at Pepperdine and NYU, and one of the most direct voices in the industry to talk about his brand new report: The Cost of Waiting.

We get into why 80% of luxury brands are optimizing for the short term at the expense of everything else, what China is really telling us about the future of the category, and why being expensive is not the same as being luxury.

If you recognize your brand in this conversation that's exactly the point.

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Équité Luxury Report 2026-2030 https://equitebrands.com/equiteluxuryreport20262030

My substack https://daniellanger.substack.com/

Instagram @drdaniellanger

Linkedin https://www.linkedin.com/in/drlanger/

Contact: [email protected]

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