Comment une marque prend-elle vie ?

Dans ce nouvel épisode de Visionary Minds, David Manessi-Souffan, Head of Global Communication chez Ralph Lauren Beauty, nous partage sa vision de l’incarnation des marques — un équilibre subtil entre image, émotion et stratégie.

De Lancôme à Mugler, puis aujourd’hui Ralph Lauren, David a accompagné certaines des plus grandes maisons dans la construction de leur désirabilité, la direction d’image et la relation avec les talents qui les représentent. Ensemble, nous explorons :

• Pourquoi une marque doit s’incarner — et comment trouver le “facteur émotionnel juste”.
• Le dilemme entre visage unique et représentations multiples.
• Comment rester fidèle à l’ADN d’une maison tout en l’actualisant pour la Gen Z.
• Les secrets d’une incarnation durable, cohérente et inspirante.

Un épisode dense, élégant et inspirant sur la manière dont les grandes marques deviennent des présences vivantes.

🎧 Visionary Minds est le podcast qui décrypte les stratégies de communication et de marketing des maisons de luxe et de beauté, à travers la voix de leurs leaders visionnaires.

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Live from Los Angeles, Marianna Hewitt, co-founder of Summer Fridays, opens up about the “aha moment” that changed everything — the birth of the iconic Jet Lag Mask.

In this intimate conversation, Marianna shares how she built desire, community, and trust long before launching a product, how she redefined what modern beauty means, and what she’s learned about ambition, balance, and personal growth along the way.

A candid, inspiring exchange between Paris and L.A., hosted by Visionary Minds — produced by Dix-Sept Paris, the creative beauty agency bridging French refinement and American innovation.

Hosted on Acast. See acast.com/privacy for more information.

Live from Los Angeles, Marianna Hewitt, co-founder of Summer Fridays, opens up about the “aha moment” that changed everything — the birth of the iconic Jet Lag Mask.

In this intimate conversation, Marianna shares how she built desire, community, and trust long before launching a product, how she redefined what modern beauty means, and what she’s learned about ambition, balance, and personal growth along the way.

A candid, inspiring exchange between Paris and L.A., hosted by Visionary Minds — produced by Dix-Sept Paris, the creative beauty agency bridging French refinement and American innovation.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, recorded live from Le Bon Marché in Paris, host Wilfried sits down with Violette Serrat, founder of VIOLETTE_FR — one of the most talked-about voices in modern beauty.

French by heart and New Yorker by choice, Violette has built a modern maison that celebrates emotion, imperfection, and individuality. From her early days as a makeup artist to becoming Global Beauty Director at Estée Lauder, and now the creative force behind her own brand, she has redefined what authenticity means in beauty — and in business.

Together, they explore the power of self-acceptance, the lessons of entrepreneurship, and the delicate balance between art and strategy.

Because, as Violette reminds us: you were born perfect.

Produced by Dix Sept Paris, a communication agency specialized in luxury and beauty, Visionary Minds connects Paris and the U.S. — two worlds united by creativity, culture, and bold ideas.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Visionary Minds, recorded live from Le Bon Marché in Paris, host Wilfried sits down with Violette Serrat, founder of VIOLETTE_FR — one of the most talked-about voices in modern beauty.

French by heart and New Yorker by choice, Violette has built a modern maison that celebrates emotion, imperfection, and individuality. From her early days as a makeup artist to becoming Global Beauty Director at Estée Lauder, and now the creative force behind her own brand, she has redefined what authenticity means in beauty — and in business.

Together, they explore the power of self-acceptance, the lessons of entrepreneurship, and the delicate balance between art and strategy.

Because, as Violette reminds us: you were born perfect.

Produced by Dix Sept Paris, a communication agency specialized in luxury and beauty, Visionary Minds connects Paris and the U.S. — two worlds united by creativity, culture, and bold ideas.

Hosted on Acast. See acast.com/privacy for more information.

She Made the World’s Coolest Non-Alcoholic Drink

Mélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.

In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.

A conversation about taste, vision, resilience… and what it really takes to make not drinking cool.

Hosted on Acast. See acast.com/privacy for more information.

She Made the World’s Coolest Non-Alcoholic Drink

Mélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.

In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.

A conversation about taste, vision, resilience… and what it really takes to make not drinking cool.

Hosted on Acast. See acast.com/privacy for more information.

C’est officiel : L’Oréal rachète Kering Beauté pour 4 milliards d’euros !

Un deal majeur qui redéfinit les rapports de force dans le luxe et la beauté.

Dans cet épisode, Wilfried décrypte les dessous stratégiques de cette acquisition :

• pourquoi L’Oréal consolide son empire autour du parfum,
• comment Kering recentre son modèle sur la mode et la maroquinerie,
• et pourquoi Gucci Beauty reste, pour l’instant, hors de l’accord.

Au-delà des chiffres, c’est une question de vision, de puissance et d’identité :

la beauté devient aujourd’hui un levier d’influence autant qu’un moteur économique.

Un épisode clé pour comprendre comment L’Oréal, Kering et tout l’écosystème du luxe redessinent leurs frontières.

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It’s official: L’Oréal has acquired Kering Beauty for €4 billion.

A move that doesn’t just expand a portfolio — it reshapes the future of luxury beauty. In this episode of Visionary Minds, Wilfried breaks down what’s really behind the deal:

• why L’Oréal is doubling down on high-margin fragrance,
• how Kering is refocusing on fashion and leather goods,
• and why Gucci Beauty remains outside the transaction — at least for now.
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Beyond numbers, this is about strategy, influence, and identity.

Because in today’s luxury world, beauty isn’t just a product — it’s a form of power.

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Audemars Piguet, Hennessy, Krug - Bâtir des marques iconiques (Olivia Crouan)

Architecte de marques et stratège du luxe, Olivia Crouan a façonné certaines des plus grandes Maisons : Hennessy, Krug, LVMH, Audemars Piguet.

Pendant plus de vingt-cinq ans, elle a appris à équilibrer les paradoxes du luxe : protéger l’héritage tout en embrassant l’innovation, cultiver la rareté tout en se développant, faire cohabiter l’art et la rigueur business.

Dans cet épisode, elle partage les secrets du luxe qui dure : comment une Maison devient culte, comment on protège son âme face au temps, et pourquoi l’intemporalité n’est jamais un hasard.

Une conversation rare, sincère et éclairante sur la gouvernance, la créativité et le futur du luxe, produite par Dix Sept Paris, l’agence qui accompagne les marques dans la création de récits durables et singuliers.

Hosted on Acast. See acast.com/privacy for more information.