It’s official: L’Oréal has acquired Kering Beauty for €4 billion.

A move that doesn’t just expand a portfolio — it reshapes the future of luxury beauty. In this episode of Visionary Minds, Wilfried breaks down what’s really behind the deal:

• why L’Oréal is doubling down on high-margin fragrance,
• how Kering is refocusing on fashion and leather goods,
• and why Gucci Beauty remains outside the transaction — at least for now.
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Beyond numbers, this is about strategy, influence, and identity.

Because in today’s luxury world, beauty isn’t just a product — it’s a form of power.

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