Can you guess my favorite podcast of all-time (besides my own of course)? Here’s a hint…it’s a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Each episode of the “How I Built This” podcast features a compelling story about someone who builds a successful company from the ground up, with each guest having a unique backstory. The host is Guy Raz, a longtime NPR correspondent and journalist, who is a true master at helping each founder weave their story together by fielding questions that add color and dimension to their experiences. Not counting replays, duplicated guests from live events like the How I Built This Summit, or different versions like the pandemic-era “how I built resilience”, the popular podcast has about 215 unique episodes. Within that large library of episodes, “How I Built This” has highlighted around 50 CPG brands, which doesn’t consider serial entrepreneurs like Gary Vaynerchuk, that has founded a CPG brand, or grocery retailers that have their own CPG private labels. Since I believe current CPG entrepreneurs will love “How I Built This” for the insights and advice, and aspiring CPG entrepreneurs will find it equally captivating and inspirational, I wanted to help those new to podcast and share my five favorite episodes that highlighted CPG brands.

CPG Episodes Featured: LaraBar, Uncle Nearest Whiskey, 5-Hour Energy, Kodiak Cakes, and Tate's Bake Shop

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