“Lack of clear expectations leads to assumptions. Assumptions lead to unmet goals.” Today, Leila (@LeilaHormozi) discusses the importance of setting clear expectations in businesses, highlighting the powerful impact on team management and trust-building. She shares insights on scaling businesses, emphasizing the role of core values over rules and demonstrating how a company's vision can be translated into actionable strategies through a hierarchy of expectations.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(0:54) - The four levels of expectations in business

(4:24) - Core values: the foundation of your business

(11:22) - From core values to brand promises

(14:30) - Departmental and role-specific strategies

(18:19) - The importance of role expectations

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