Most people set goals. Few people actually manage them in a way that drives progress.

In this solo episode, Alan Frei breaks down how he thinks about goal setting in both his personal life and his businesses and why focusing only on numbers often leads to the wrong outcomes. He shares the simple system he uses to stay clear, motivated, and aligned with his team.

He explains:

• Why having clear goals for both your personal life and your business is essential
• The difference between quantitative goals (numbers) and qualitative goals (direction and values)
• Why pure number targets can sometimes demotivate teams instead of empowering them
• How to think about internal vs. external goals
• The exact framework used inside the Alan Frei Company to stay focused and make better decisions

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