September 22, 2021

How independent players can succeed in the TV industry | Inside Content

37 minutes

Is collaboration the key to success for independent studios and entrepreneurs? Gary Marenzi discusses the benefits of a hybrid model with global streamers and local broadcasters.

Gary speaks with Toby Russell, CEO of 3Vision on a wide range of topics currently impacting the TV industry. These include the evolution of content acquisition rights, AVOD, the Amazon and MGM merger and how the D2C approach by studios is an opportunity for the independents.

Gary Marenzi is the founder and CEO of Marenzi & Associates, which provides creative collaboration, strategic management advice and implementation for the media and entertainment industry. Prior to this, Gary held senior executive positions at ENDEAVOR CONTENT, MGM and Paramount Pictures.

Here is a breakdown of the topics discussed in this episode:

[04:20] How important is collaboration for independent players?

[06:02] What are the benefits of working with a global streamer?

[06:32] What is the upside of co-production deals with local broadcasters and players?

[10:15] How are TV content acquisition rights evolving?

[11:39] How difficult is to achieve second windows with other SVODs?

[16:52] What were the learnings you took from working at Endeavour in relation to packaging high level global dramas?

[19:27] How have output deals changed?

[21:03] Do you see the D2C approach taken by studios as an opportunity for independents?

[22:35] What is the development market like at the moment?

[26:36] What are your thoughts on the Amazon and MGM merger?

[29:46] What is the future for AVOD and FAST?

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About 3Vision

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for

success.

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