India’s middle class is the class of the moment. In this episode, we find out more about how the rising salaries of the middle class in India will impact businesses in the region. Senior Insight Strategist for APAC Rohini Wahi shares her expertise in retail, marketing, and lifestyle based on consumer behaviour in Asia. WGSN CEO Carla Buzasi finds out from Rohini why the income pyramid has inverted and how the middle class in India will be the largest group by 2030.

People in India have shifted away from predominantly looking to the West for fashion, food, and home trends. What do the people driving this shift care about then? Rohini sheds light on what this growing economic demographic wants and how brands should appeal to this market. We explore how investment from global tech firms Google and Amazon, the government’s ease of business policies, and the digitisation of India is accelerating the rise of the Indian middle class.