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If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…

In this fan favorite case study interview, walk  through Justin’s journey to update his headlines so they have both personality and keywords!

With this episode you’ll be able to:

• Learn why copy needs BOTH personality & keywords.
• Discover how to know when it’s time to work with an SEO expert
• Uncover what it’s like to work with Brittany on an SEO Packet.

Connect w/ Justin:
Website
Justin’s (free) eBook

Mentioned Resources:
SEO Basics Checklist
DFY SEO Packet

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

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Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.