<p>In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.</p>

In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.

How Liquid Death broke category norms to stand out from the crowd

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Liquid Death broke category norms to stand out from the crowd

How Liquid Death broke category norms to stand out from the crowd

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