On Strategy Showcase

How Midol, a period relief product, is fighting the normalization of discomfort


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Midol is encouraging people with periods to question the normalization of discomfort. We're joined by Kelly Fanning of Bayer and Andrea Shultz of MullenLowe, NY. Be sure to watch the creative work on our website. 

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On Strategy ShowcaseBy Fergus O’Carroll

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