#BusinessValuation #BusinessExit #SmallBusiness #Entrepreneurship #BusinessBuying #SellMyBusiness #DavidCBarnett #BusinessOwner #ExitPlanning #BusinessWorth

See our video on MPSP valuations and learn more about our services to help sell your business at https://www.HowToSellMyOwnBusiness.com

Find the Defenders of Business Value here: https://www.defendersofbusinessvalue.com/ep-133-the-story-that-sells-your-business-with-charlie-stanton/

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Today, I want to tackle one of the biggest questions every business owner faces: How do you put a price on a business?

Whether you’re thinking about selling in a few years or just want to plan for the future, understanding how valuations work — and which type you actually need — can make a huge difference.

Learn more about business pricing, exit prep, and MPSP reports: HowToSellMyOwnBusiness.com

Watch the full video here: https://youtu.be/6AFQjkl-Mvs

#BusinessValuation #SmallBusiness #SellMyBusiness #Entrepreneurship #BusinessExit #BusinessValue #BusinessBuyerAdvantage #DavidCBarnett

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YouTube Chapters

00:00 – Intro

00:40 – Why Business Valuation Matters for Owners

02:00 – The Podcast That Sparked This Conversation

03:30 – Different Lenses = Different Prices

05:00 – Buyer Insight vs. Seller Expectations

07:30 – The “Most Probable Selling Price” (MPSP) Explained

09:00 – Why You Can’t Just Average Comparable Sales

11:15 – Understanding Valuation Databases and Multiples

13:00 – Common Misconceptions About Valuation Formulas

15:00 – How Certified Appraisers, CPAs, and Brokers Differ

17:45 – Real Examples: $1.6M vs. $571K Valuations

21:00 – How Bad Assumptions Skew Business Value

23:00 – The Dangers of Discounted Cash Flow for Small Firms

25:30 – Why Buyers Don’t Pay for Your “Future Potential”

27:45 – When and Why to Get an MPSP Report

30:00 – How a Small Margin Change Can Boost Business Value

32:00 – The Real Reward of Business Ownership

34:00 – Tax Tip: Deduct Your Valuation This Year

35:00 – Wrap-Up and Next Steps

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