If you've ever wrestled with ad budgets, struggled with ROAS, or questioned whether your marketing is working, this episode is for you.

On Todd Liles and the Wizard of Ads, Todd and Roy H. Williams break down the real numbers behind growth—from how much to spend on advertising to the difference between margins and markups. You’ll also learn why some of the best-performing media isn’t the flashiest… it’s the most memorable.

Forget the fluff. This is real-world marketing math that helps you scale without betting the business.

You’ll learn how to:

• Set the right ad budget (based on what actually drives growth)

• Understand margin vs. markup (without getting lost in the weeds)

• Make smart scaling decisions without unnecessary risk

• See why ROAS doesn’t tell the full story

• Leverage radio and repetition to outpace newer channels

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard