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In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template.

We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.

Timestamps:

(00:06) – Embracing Authenticity

(00:30) – Understanding Personal Branding

(08:37) – The Value of Personal Branding

(16:00) – Breaking Free from the Box

(22:05) – Exploring Personal Identity and Societal Expectations

(27:35) – Finding Your Creative Stack

(35:16) – The Intersection of Personal Growth and Community

(41:41) – Exploring the Intersection of Passion and Profit

(47:39) – Embracing Mistaken Identity

(54:02) – Embracing AI for Fitness and Performance

(59:06) – Finding Your Personal Brand

(01:01:50) – The Journey of Self-Discovery

Check out today's guest, Jodie Cook:

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook

Check out The Futur:

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Check out Chris Do:

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