Antonio García Martínez joins us to discuss why onchain attribution and advertising are crucial to crypto's growth. Antonio is a prolific ad tech entrepreneur, the author of Chaos Monkeys and now the founder of Spindl. In this episode, we discuss the evolution of Web2 advertising, crypto's massive onchain attribution opportunity, data privacy and ownership, potential catalysts for crypto's adoption, how AI will impact advertising and more!

- -

Timestamps:

(00:00) Introduction

(00:56) The Evolution of Ad Tech

(13:47) How Spindl Brings Attribution to Web3

(22:11) Crypto’s Publisher Problem and Discovery

(25:38) The Importance of Being Native to the Medium

(33:19) Data Privacy and Ownership

(35:55) Antonio’s Web3 Thesis

(41:03) Should DAOs Exist?

(44:24) What Will Catalyze Crypto's Adoption?

(48:09) AI’s Impact on Advertising

(51:10) Advice for Startup Founders

(54:20) Rapid Fire

- -

Follow Antonio: https://twitter.com/antoniogm

Follow Mert: https://twitter.com/0xMert_

Follow Garrett: https://twitter.com/GarrettHarper_

Follow Lightspeed: https://twitter.com/Lightspeedpodhq

Subscribe on YouTube: https://bit.ly/43o3Syk

Subscribe on Apple: https://apple.co/3OhiXgV

Subscribe on Spotify: https://spoti.fi/3OkF7PD

Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/

- - 

Resources

Spindl

https://www.spindl.xyz/

Chaos Monkeys

https://www.amazon.com/Chaos-Monkeys-Obscene-Fortune-Failure/dp/0062458191

Stratechery (Ben Thompson)

https://stratechery.com/

Mobile Dev Memo

https://mobiledevmemo.com/

- - 

Disclaimers:

Lightspeed was kickstarted by a grant from the Solana Foundation.

Nothing said on Lightspeed is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Mert, Garrett and our guests may hold positions in the companies, funds, or projects discussed.