Adrian Balcan hits 170K ARR with his SaaS company Feedcheck, which helps big brands monitor & manage customer reviews. He writes amazing content & organic traffic driven to this content is his top of funnel.

Talking points,

• what feedcheck is all about
• how he built the product by iterating with one of his first customers
• how he hit 170K ARR with around 20 customers, closing deals of around 10K ACV
• how almost all of this top of funnel lead generation is around writing content & ranking for SEO
• what it takes to convert an inbound interest to a paying customer with deal sizes into 10s of thousands of dollars
• what other acquisition channels has he experimented with & results he found 
• how he is thinking of listing a micro product on appsumo to generate more brand awareness & improve top of funnel
• funding status & future plans
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