Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion. He began his career at Google and Bain & Company and holds an MBA from Stanford GSB.

Discussed in this Episode:

• When to hire your first account executives
• Key traits to look for in early sales hires
• Structuring compensation for first sales reps
• Should you 'hire the buyer' to be your sales rep?

Highlights: 

05:03 When to hire your first sales reps.

13:17 Characteristics of top early-stage sales reps.

22:25 Designing a sales compensation plan.

31:55 Hiring for grit, curiosity & determination.

42:03 Fast-tracking your sales career.

Guest Speaker Links

• LinkedIn: https://www.linkedin.com/in/joedimento/

Host Speaker Links (Scott Barker): 

• LinkedIn: https://www.linkedin.com/in/ssbarker/
• Newsletter: https://thegtmnewsletter.substack.com/

Where to find GTMnow (GTMfund’s media brand): 

• Website: https://gtmnow.com/
• LinkedIn: https://www.linkedin.com/company/gtmnow/
• Twitter/X: https://x.com/GTMnow_
• YouTube:    / @gtm_now  

Sponsor: Pursuit

The best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.

If you're hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Jordan explains how to use AI tools like ChatGPT, Deep Research, and Claude to create your own AI workflow for prospecting accounts and creating highly targeted and extremely valuable messages for target decision-makers. Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI's Deep Research AI tool. Jordan also shares the prompts and processes he uses when researching target accounts, messaging buyers, and driving revenue.

Highlights: 

08:12 Examples of messages that people would pay to receive

17:30 How tech is transitioning to an AI-empowered future

27:07 Using ChatGPT Deep Research to learn about customer segments

35:05 Maximizing your sales team's efficiency with AI

36:39 The importance of process over prompts

39:38 Deep dive into prompt engineering

50:00 Future of outbound sales

Guest Speaker Links (Jordan Crawford):

• LinkedIn: https://www.linkedin.com/in/jordancrawford/
• Jordan's AI course: https://www.linkedin.com/posts/jordancrawford_the-299-agent-7-course-is-here-youll-learn-activity-7247669670940401665-xrjq/
• Blueprint: https://blueprintgtm.com/ 
• ChatGPT conversation from the episode (on Gaiia): https://chatgpt.com/share/67a2551e-af74-8004-81b8-b415d473ca72

Host Speaker Links (Scott Barker):

• LinkedIn: www.linkedin.com/in/ssbarker/
• Newsletter: thegtmnewsletter.substack.com/

Where to find GTMnow (GTMfund’s media brand):

• Website: https://gtmnow.com/
• LinkedIn: https://www.linkedin.com/company/gtmnow/
• Twitter/X: https://x.com/GTMnow_
• YouTube: https://www.youtube.com/@GTM_now
• The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

Sponsor: Superhuman

We recently became a Superhuman customer, and the response across our GTMfund community Slack and social channels was a clear testament to how Superhuman has been a game-changer for efficiency among leaders and teams. 

Superhuman is generously offering the GTMnow community exclusive access to 1 month free on the platform. If you add any teammates in January to your team, they’ll get a free month too.

To claim this offer, go to www.superhuman.com/gtmnow

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. He is also the General Partner and Founder of FOG Ventures. He is a seasoned, multi-stage operator, bringing over two decades of experience in investment banking advisory, public equity investing, high-growth operational and military leadership roles. His last role was the CFO of Landing, where he oversaw the company’s Finance, Legal and People operations. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork.  ​

Discussed in this Episode:

• The rise of the operator
• How to communicate with CFOs and cross-functional teams
• What matters most to every CEO and founder
• How to recruit the top operators
• Why funding no longer has the impact it once did

Highlights:

08:33 Building effective CFO-CRO relationships.

18:13 The role of cross-functional communication.

26:59 The commoditization of funding.

32:53 The rise top operators and how to recruit them.

38:33 The commoditization of technology in the age of AI.

44:31 The power of community and in-person events.

Guest Speaker Links (Casey Woo):

• LinkedIn: https://www.linkedin.com/in/caseywoo/

Host Speaker Links (Scott Barker):

• LinkedIn: www.linkedin.com/in/ssbarker/
• Newsletter: thegtmnewsletter.substack.com/

Where to find GTMnow (GTMfund’s media brand):

• Website: https://gtmnow.com/
• LinkedIn: https://www.linkedin.com/company/gtmnow/
• Twitter/X: https://x.com/GTMnow_
• YouTube: https://www.youtube.com/@GTM_now
• The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

Sponsor: Superhuman

We recently became a Superhuman customer, and the response across our GTMfund community Slack and social channels was a clear testament to how Superhuman has been a game-changer for efficiency among leaders and teams. 

Superhuman is generously offering the GTMnow community exclusive access to 1 month free on the platform. If you add any teammates in January to your team, they’ll get a free month too.

To claim this offer, go to www.superhuman.com/gtmnow

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. Prior to founding Qualified, Kraig founded GetFeedback which was successfully sold to SurveyMonkey. Kraig also led marketing as the CMO of Salesforce during very formative years of the company's history. 

Discussed in this Episode:

• The parallels between the disruption caused by SaaS and AI
• How pricing strategies are changing for AI products
• Why SaaS companies need to earning their renewals
• The impact of AI SDRs on your pipeline

Highlights:
13:26 The importance of product marketing in the growth of Salesforce
20:17 Exploring the innovator's dilemma
25:59 The next generation of software & building for non-human users
39:05 Obsessing over your customers is key to success
46:44 Using the V2MOM framework to drive company alignment
50:43 The adage of 'hire fast, fire fast' is bs

Guest Speaker Links (Kraig Swensrud):
LinkedIn: https://www.linkedin.com/in/kraigswensrud/
V2MOM Framework: https://www.salesforce.com/blog/how-to-create-alignment-within-your-company/

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Where to find GTMnow (GTMfund’s media brand):
Website: https://gtmnow.com/
LinkedIn: https://www.linkedin.com/company/gtmnow/
Twitter/X: https://x.com/GTMnow_
YouTube: https://www.youtube.com/@GTM_now
The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

Sponsor Offer:
We recently became a Superhuman customer, and the response across our GTMfund community Slack and social channels was a clear testament to how Superhuman has been a game-changer for efficiency among leaders and teams. 

Superhuman is generously offering the GTMnow community exclusive access to 1 month free on the platform. If you add any teammates in January to your team, they’ll get a free month too.

To claim this offer, go to www.superhuman.com/gtmnow

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. 

Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign. Prior to Docusign, Rob spent over ten years at Adobe, leading the global sales and go-to-market teams for their Digital Media Business Unit and holding responsibility for over $7B in revenue. 

Discussed in this Episode:

• Why B2B marketers should embrace the CPG tactic of "concept testing."
• How to embrace segmentation by differentiating your solution.
• Loyalty as a necessary part of every customer journey.
• Why substance beats sizzle every time in sales and marketing.
• Leading a large, remote-first team.

Highlights:
06:07 - 3 lessons from B2C to that B2B marketing needs to learn.
12:25 - What is concept testing and how can marketers use it in B2B.
19:38 - Selling a massive transition to enterprise customers.
35:14 - How DocuSign overcame major user experience challenges.
39:50 - How HubSpot addressed issues with remote leadership.
44:34 - The importance of in-person interaction.
55:56 - The power in simplicity.

Guest speaker links (Rob Giglio):
LinkedIn: https://www.linkedin.com/in/robgiglio/

Host speaker links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Where to find GTMnow (GTMfund’s media brand):
Website: https://gtmnow.com/
LinkedIn: https://www.linkedin.com/company/gtmnow/
X: https://x.com/GTMnow_
YouTube: https://www.youtube.com/@GTM_now
The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

Product GTMfund is Using: Superhuman
"Most people know that I am almost always on, regardless of holidays, but I certainly am not checking email as much as I normally would. And this year I came back to work and had so many emails in my inbox… the number was scary. But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. It helps me and the team be so much more productive.

I don’t know how I didn’t start on Superhuman sooner. It was the most seamless onboarding experience - everything in my inbox synced within minutes. Superhuman works with your existing Gmail or Outlook accounts. New year, time to take back control - 2025 is the year of inbox zero. If anyone also wants to take back control of their inboxes and empower their teams to do so, check out Superhuman at superhuman.com/gtmnow" - Scott Barker

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

There's a ton of talk about what isn't working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he's seen in how the top go-to-market leaders are driving growth today. You'll hear from founders, sales leaders, and marketing leaders from G2, CrunchBase, GitHub, TestBox, Atrium, Intellimize and Kahua. You'll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025.

Discussed in this Episode:

• How to build the habits and fundamentals for sustainably generating pipeline.
• The importance of in-person interactions for the development of your team.
• Taking a customer-centric approach in your go-to-market strategy.
• Changing how you talk about your company to resonate better with the C-suite.
• Why intentionally aligning your teams is worth the effort.
• How to capitalize on the returns that building strong relationships provide.

Highlights:
(3:22) The first theme: Getting back to the go-to-market basics.
(6:56) The second theme: The importance of in-person interactions.
(10:38) The third theme: Taking a customer-centric approach in your go-to-market strategy.
(16:04) The fourth theme: Elevating the conversation to the C-level.
(19:29) The fifth theme: Intentional alignment of your teams.
(21:17) The sixth theme: Playing the long game.

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: https://gtmnow.com/tag/newsletter/

Product GTMfund is Using: Superhuman
"Most people know that I am almost always on, regardless of holidays, but I certainly am not checking email as much as I normally would. And this year I came back to work and had so many emails in my inbox… the number was scary. But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. It helps me and the team be so much more productive.

I don’t know how I didn’t start on Superhuman sooner. It was the most seamless onboarding experience - everything in my inbox synced within minutes. Superhuman works with your existing Gmail or Outlook accounts. New year, time to take back control - 2025 is the year of inbox zero. If anyone also wants to take back control of their inboxes and empower their teams to do so, check out Superhuman at superhuman.com/gtmnow" - Scott Barker

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company's reach over the last four years. With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth.

Discussed in this Episode:

• The differences between selling in APAC and North America markets
• The evolving role of partnerships and channels in software sales
• Strategies for effective annual revenue planning
• The impact of AI on sales processes and team structures
• The future of SaaS pricing models and their implications for sales organizations

Highlights:
(3:29) Differences between selling in APAC and North America.
(9:10) The importance of understanding your ICP in partnerships.
(15:07) Advice on avoiding job-hopping early in your career.
(19:59) The impact of AI on sales team structures.
(24:34) The potential of AI to level the playing field for SMBs.
(30:10) Mistakes to avoid in annual revenue planning.
(35:46) The shift from demo-centric selling to value-based conversations
(41:38) Strategies for aligning sales and marketing teams.
(31:55) One thing revenue leaders believe to be true that Fred thinks is bull$***.
(43:28) One thing that is working for Fred/Aircall in go-to-market right now.

Guest Speaker Links (Fred Viet):
LinkedIn: https://www.linkedin.com/in/fredviet/

Host Speaker Links (Scott Barker):
LinkedIn: https://www.linkedin.com/in/ssbarker/
Newsletter: https://gtmnow.com/tag/newsletter/

Where to find GTMnow (GTMfund’s media brand):
Website: https://gtmnow.com/
LinkedIn: https://www.linkedin.com/company/gtmnow/
Twitter/X: https://x.com/GTMnow_
YouTube: https://www.youtube.com/@GTM_now
The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

Product GTMfund is Using: Superhuman
"Most people know that I am almost always on, regardless of holidays, but I certainly am not checking email as much as I normally would. And this year I came back to work and had so many emails in my inbox… the number was scary. But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. It helps me and the team be so much more productive.

I don’t know how I didn’t start on Superhuman sooner. It was the most seamless onboarding experience - everything in my inbox synced within minutes. Superhuman works with your existing Gmail or Outlook accounts. New year, time to take back control - 2025 is the year of inbox zero. If anyone also wants to take back control of their inboxes and empower their teams to do so, check out Superhuman at superhuman.com/gtmnow" - Scott Barker

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Each week, host Scott Barker asks guests two key questions, and this week, we're diving into their responses to: What is one widely held belief that revenue leaders have that you think is bull$** or no longer serving us?

Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025.

Discussed in this Episode:

• The problem with putting too much weight on volume over value
• Is outbound actually dead
• Should you hire for specialized skills or domain expertise

Highlights:
(3:47) The first theme: value matters more than volume.
(4:10) The importance of prioritizing value, not volume.
(6:29) The second theme: the future of outbound.
(7:12) Why sellers need to generate demand.
(10:38) The third theme: hiring based on past experience.
(11:46) Why you shouldn't hire a sales leader for their playbook.
(15:44) Dennis Lyandres on what experience to look for when hiring.

Episodes Mentioned:

• https://gtmnow.com/gtm-99-mastering-customer-success-in-ai-new-age-jon-dick/
• https://gtmnow.com/scaling-to-100m-arr-with-creative-demand-gen-sam-blond/
• https://gtmnow.com/gtm-98-from-ic-to-cro-at-git-hub-building-high-performing-revenue-growth-engine-elizabeth-pemmerl/ 
• https://gtmnow.com/gtm-121-listening-to-customers-without-obeying-crunchbase-neal-patel/
•  https://gtmnow.com/gtm-110-vertical-saas-secrets-unlocking-growth-prices-law-dennis-lyandres/

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: https://gtmnow.com/tag/newsletter/

Product GTMfund is Using: Superhuman
"Most people know that I am almost always on, regardless of holidays, but I certainly am not checking email as much as I normally would. And this year I came back to work and had so many emails in my inbox… the number was scary. But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. It helps me and the team be so much more productive.

I don’t know how I didn’t start on Superhuman sooner. It was the most seamless onboarding experience - everything in my inbox synced within minutes. Superhuman works with your existing Gmail or Outlook accounts. New year, time to take back control - 2025 is the year of inbox zero. If anyone also wants to take back control of their inboxes and empower their teams to do so, check out Superhuman at superhuman.com/gtmnow" - Scott Barker

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. Guy holds a bachelor's degree in Mechanical and Aerospace Engineering from Princeton University and an MBA from Stanford University.

Discussed in this Episode:

• Learnings from each major company in Guy's 20+ leadership career: Microsoft, Tradeweave (first employee and executive committee), Yahoo, Twitter, BrightRoll and Intellimize. 
• Building 'opinionated products' and the importance of customer intimacy
• Lessons learned from scaling Twitter's ad business from zero to $650 million in three years.
• The challenges and rewards of founding and growing a startup for nine years.
• Strategies for building relationships with PR outlets, reporters, and analysts.

Highlights:
(5:22) The power of customer intimacy in product development.
(15:41) Scaling Twitter's ad business and managing hyper-growth.
(26:54) The existential dread of being a startup founder.
(37:56) Building relationships with PR outlets and reporters.
(45:40) Debunking the myth of sacrificing personal life for startup success.
(49:07) The effectiveness of small group events in go-to-market strategies.
(31:55) One thing revenue leaders believe to be true that Guy thinks is bull$***
(49:07) One thing that is working for Guy in go-to-market right now.

Guest Speaker Links (Guy Yalif):
LinkedIn: https://www.linkedin.com/in/gyalif

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Where to find GTMnow (GTMfund’s media brand):
Website: https://gtmnow.com/
LinkedIn: https://www.linkedin.com/company/gtmnow/
Twitter/X: https://x.com/SalesHacker
YouTube: https://www.youtube.com/@GTM_now
The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

Resource we Recommend:

• HG Insights. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. Why HG Insights? Simple. They’ve been writing market reports for years as the pioneer of tech adoption and market insights. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Thinking about AI for your sales team but unsure where to start?

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021. Currently, he's the founder of MartinRoth.com, specializing in helping startups scale from $1M to $10M in ARR. Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 

Discussed in this Episode:

• Martin's journey from selling flip-flops to leading a $500M exit
• The challenges and lessons learned in scaling Levelset from $1M to $25M+ ARR
• Insights on building effective sales playbooks and team structures
• The importance of in-person customer interactions in today's digital world
• Debunking myths about cold outreach and micromanagement in sales

Highlights:
(08:58) Building the first SaaS product and transitioning to recurring revenue.
(14:58) The evolution of Levelset's sales motion and pricing strategy.
(29:06) The importance of sales playbooks and codifying the sales process.
(35:30) Optimal team structures for SMB sales organizations.
(52:25) Why in-person sales environments are crucial for early-career development.
(53:46) Debunking the myth that cold outreach is dead.
(57:57) The effectiveness of in-person field events and road shows.
(52:25) One thing revenue leaders believe to be true that Martin thinks is bull$***(57:57) One thing that is working for Martin in go-to-market right now

Guest Speaker Links (Martin Roth):
LinkedIn: https://www.linkedin.com/in/martinrothsaas/

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: https://gtmnow.com/tag/newsletter/

Where to find GTMnow (GTMfund’s media brand):
Website: https://gtmnow.com/
LinkedIn: https://www.linkedin.com/company/gtmnow/
Twitter/X: https://x.com/SalesHacker
YouTube: https://www.youtube.com/@GTM_now
The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

Resource we Recommend:

• HG Insights. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. Why HG Insights? Simple. They’ve been writing market reports for years as the pioneer of tech adoption and market insights. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Thinking about AI for your sales team but unsure where to start?

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.