Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible  RevOps and GTM systems at unicorns like Upwork, Box, and Culture Amp. With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. Today, he’s building tools to help tech executives collaborate on company insights, search strategies, introductions, and the deepest database of unposted GTM roles anywhere.

Discussed in this Episode:
- Why 80–98% of VP and C-level roles are never posted—and how to access them.
- The importance of clarity: how GTM operators should articulate their focus to stand out.
- How venture networks and backchanneling drive most executive hiring decisions.
- The rise (and limits) of fractional work as a bridge between full-time roles.
- What AI agents are doing behind the scenes at Whispered to match execs to roles.
- Why company stage, growth rate, and CEO quality are critical in picking your next role.
- What GTM functions (e.g. RevOps, Demand Gen) are most in-demand right now.

Highlights:
04:30 Why most executive roles are never posted
07:00 How Whispered operates as a curated talent network
13:30 Why GTM execs struggle to articulate their focus—and how to fix it
16:45 The right way to build a target company list
21:00 Engaging your network and VC talent teams the right way
28:00 What AI is (and isn’t) changing about hiring and team structure
34:00 How to evaluate growth-stage companies and pick winners
36:30 Head of vs. VP vs. CRO: The real meaning of title across company sizes
41:00 Most common mistakes execs make in their job search
44:30 Using customer advocacy and growth loops to scale Whispered
46:00 Is email dead? Why it's still critical to GTM and talent outreach

Guest Speaker Links (Andy Mowat):
- LinkedIn: https://www.linkedin.com/in/amowat/
- Whispered: https://www.whispered.com/

Host Speaker Links (Sophie Buonassisi):
- LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/
- Newsletter: https://substack.com/@sophiebuonassisi

Where to find GTMnow (GTMfund’s media brand):
- Website: https://gtmnow.com/
- LinkedIn: https://www.linkedin.com/company/gtmnow/
- Twitter/X: https://x.com/GTMnow_
- YouTube:  @gtm_now 
- The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

Sponsor: Qualified

Qualified is the Agentic Marketing Platform with the world's leading SDR agent, Piper the AI SDR. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands like Asana, Box, Brex, Clari, GE Healthcare, and more, Qualified is redefining how companies generate pipeline in the age of AI.

Sponsor Link: https://www.qualified.com/plus/category/ai-sdr-summit?utm_source=gtmfund

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

#career #jobsearch #techcareers

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Rick Kelley is the former SVP of Gaming & App Monetization Solutions at Meta and Managing Director of Meta Ireland, where he led a $1B+ revenue organization & played a pivotal role in building out Meta’s go-to-market teams across North America & EMEA. Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, & Africa—helping to localize strategy, scale high-performing sales teams, & bring new ad products to market. Today, he advises founders on global GTM execution, sales hiring, & how AI is reshaping the future of commercial organizations.

Discussed in this Episode:

• The operational playbooks that scaled Meta’s ad sales
• Why AI will shift how sales orgs think about headcount & human capital
• The three traits Rick looks for in great sales leaders—& how to spot them early
• Why early-stage companies should prioritize hiring builders, not closers
• How to segment go-to-market motions by customer journey, not just ACV
• Why “coachable, humble, gritty” still wins—even in an AI-powered GTM world
  
  

Highlights:

6:30 How Meta scaled repeatable playbooks across SMB, Mid-Market, & Enterprise

10:00 The role of humility & coachability in building scalable teams

13:00 Why top sales leaders are systems thinkers—not just great closers

16:00 AI’s impact on headcount & how to scale without over-hiring

21:00 Making your first 5 sales hires count

25:30 Early-stage mistake: over-complicating GTM before validating demand

30:30 Why product & GTM must be tied at the hip—especially in AI-first companies

34:00 From Facebook to Meta: what changed & what didn’t in sales strategy

37:00 Final thoughts: GTM myths, leadership advice, & staying grounded

Guest Speaker Links (Rick Kelley):

1. LinkedIn: linkedin.com/in/rickkelley

Host Speaker Links (Sophie Buonassisi):

1. LinkedIn: linkedin.com/in/sophiebuonassisi
2. Newsletter: substack.com/@sophiebuonassisi

Where to find GTMnow (GTMfund’s media brand):

1. Website: gtmnow.com
2. LinkedIn: linkedin.com/company/gtmnow
3. Twitter/X: x.com/GTMnow_
4. YouTube: /@gtm_now

Sponsors: UserEvidence

UserEvidence is the Cust

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Sean Whiteley is a three-time founder and the Co-Founder of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Previously, he founded GetFeedback (acquired by Campaign Monitor) and Kieden (acquired by Salesforce), where he also served as SVP & GM. With over two decades at the forefront of tech’s biggest transformations—from on-prem to cloud to AI—Sean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption.

Discussed in this Episode:

• Why the speed of AI adoption outpaces every previous tech wave
• How the role of RevOps and team design is being reshaped by agentic systems
• Why today’s buyer journey is nonlinear, AI-assisted, and fully in control
• Tactical breakdown: how Sean mapped and tagged every task at Qualified for AI automation
• Why success teams must sit at the core of GTM strategy, not as an afterthought
• The most common GTM myth Sean is seeing today—and why it’s outdated
• The characteristics Sean looks for in long-term co-founders and GTM hires

Highlights: 

02:00 Sean’s journey through on-prem, cloud, and now AI

05:00 Ops leaders as the new AI orchestrators inside GTM teams

08:30 From workflows to autonomous agents: how org charts are shifting

10:30 The “two-way doors” mindset for fast experimentation

13:30 The future of GTM: agents, trust falls, and buyer-led journeys

15:00 From personalization to “relevance at scale” in modern marketing

18:00 AI unlocks speed and efficiency—how that reshapes CAC payback and TCO

24:00 How Qualified created internal AI blueprints across every team

28:30 Inside the AI SDR: replacing manual inbound sales with 24/7 automation

32:00 Success is not post-sales—it’s the center of the GTM experience

36:00 Reinventing yourself as a founder through three companies

39:30 What still hasn’t changed: customer value and trusted partnerships

47:00 GTM myth: “We control the buying process”—why that’s dead

51:00 Where Sean learns about AI: customer conversations > thought leadership

Guest Speaker Links (Sean Whitely):

• LinkedIn: https://www.linkedin.com/in/seanwhiteley
• Qualified Website: https://www.qualified.com

Host Speaker Links (Sophie Buonassisi):

• LinkedIn: https://www.linkedin.com/in/sophiebuonassisi
• Newsletter: https://substack.com/@sophiebuonassisi

Where to find GTMnow (GTMfund’s media brand):

• Website: https://gtmnow.com
• LinkedIn: https://www.linkedin.com/company/gtmnow
• Twitter/X: https://x.com/GTMnow_
• YouTube: @gtm_now
• The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game. He’s known for building scalable systems, ruthless prioritization, and a clear-eyed view of how AI is reshaping operations.

Discussed in this Episode:

• Why RevOps is the most essential team for scalable growth
• The real signs that it’s time to hire your first RevOps leader
• What AI is disrupting first in RevOps forecasting, enrichment, orchestration, and reporting
• The rise of GTM Engineers and the shift toward intelligence-layer operations
• Tactical frameworks for combining AI insights with human judgment
• How RevOps should evolve from executor to strategic growth partner
• Hiring advice: what makes a great early-stage ops hire and how to test for curiosity

Highlights:

05:00 - The sports field analogy: building the GTM pitch, not just playing on it

07:00 - AI is both the scariest and most freeing technology in ops today

09:00 - GTM Engineers and the orchestration opportunity ahead

11:00 - Product-market fit is the right time to invest in RevOps

13:00 Forecasting, enrichment, and demand routing—where AI adds leverage

17:30 -Why dashboards are dying and how ops will move to real-time insights

27:00 - How RevOps became a central GTM function

30:00 - Advice for founders on when (and how) to bring in ops leadership

33:00 - “Perfection is the enemy of pace”—a RevOps mantra

Guest Speaker Links (Navin Persaud):

• LinkedIn:https://www.linkedin.com/in/navinpersaud/
• 1Password:https://1password.com/
• 1Password Careers:https://1password.com/careers

Host Speaker Links (Sophie Buonassisi):

• LinkedIn:https://www.linkedin.com/in/sophiebuonassisi/
• Newsletter:https://substack.com/@sophiebuonassisi

Where to find GTMnow (GTMfund’s media brand):

• Website:https://gtmnow.com/
• LinkedIn:https://www.linkedin.com/company/gtmnow/
• Twitter/X:https://x.com/GTMnow_
• YouTube:@gtm_now
• The GTM Podcast (on all major directories):

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Mike Walrath is the CEO and Chairman of Yext, a publicly traded digital presence platform that helps businesses manage and synchronize their digital presence across search engines, maps, apps, and voice assistants by ensuring that information like locations, services, FAQs, and brand content appears accurately and consistently wherever customers search.

He also co-founded WGI Group, LLC, to provide growth capital to early and expansion stage startups in enterprise software, consumer internet and digital media industries. Previously, Michael was co-founder and Chairman of Moat Inc. which was acquired by Oracle in April 2017. In 2003, Michael founded Right Media - the world's first open exchange for digital advertising. He served as Chairman and CEO of the company until its acquisition by Yahoo! in July 2007. At Yahoo!, he was responsible for the operation of the global advertising marketplaces organization.

Discussed in this Episode:

• Why marketers must now structure content not for humans, but for machines.
• How Yext evolved from managing listings to powering AI-ready data pipelines.
• Actionable steps SaaS companies can take to optimize for AI agents and search diversification.
• The role of hyperlocal data, competitive analysis, and personalized content in GTM strategy.
• Why software innovation must start with intelligence, not workflow.
• The decline of seat-based pricing and rise of outcome-based models.

Highlights:

[00:07:30] – How the iPhone created geo-aware fragmentation, and how Yext was born.

[00:10:00] – Why Google still checks MapQuest (and what that means for SEO today).

[00:11:30] – “We have to rebuild the digital presence for machines, not people.”

[00:14:30] – The new battleground: how AI engines like ChatGPT shape discoverability.

[00:18:00] – Practical data strategies for local businesses and SaaS marketers.

[00:22:00] – Why structured data is the foundation of AI-first marketing.

[00:26:00] – Bespoke GTM: why no two locations (or campaigns) should be the same.

[00:29:00] – The shift from product-led to intelligence-led SaaS development.

[00:31:00] – Seat-based pricing is dying – how to move to value-based contracts.

[00:34:30] – Mike’s advice: get radically honest about macro changes, not just tactics.

Guest Speaker Links (Michael Walrath):

• LinkedIn: https://www.linkedin.com/in/michael-walrath-b63166/
• Yext: https://www.yext.com/

Host Speaker Links (Sophie Buonassisi):

• LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/
• Newsletter: https://substack.com/@sophiebuonassisi

Where to find GTMnow (GTMfund’s media brand):

• Website: https://gtmnow.com/
• LinkedIn: https://www.linkedin.com/company/gtmnow/

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPal—where she led an 800+ person global team. Her deep expertise in aligning sales, customer success, and operations makes her a standout leader in the GTM space.

What happens when a CRO owns the entire customer journey

Discussed in this Episode:

• How AppFolio’s Unified Customer Experience (UCE) platform aligns marketing, sales, and customer service.
• The evolving role of the CRO and the importance of owning the entire customer journey.
• Why customer experience is a competitive differentiator in vertical SaaS.
• Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit.
• The importance of cross-functional “stream teams” for accelerating GTM initiatives.
• How Marcy builds inclusive leadership cultures and mentors rising female leaders.
• Why how you make the number matters as much as making the number.

Highlights:

10:30 The Chief Revenue Officer's (CRO) responsibility to understand and optimize the entire customer journey.

12:30 How the Unified Customer Experience (UCE) platform was formed and how it works.

16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

22:00 Results from the UCE initiative: accelerated deal velocity and customer retention.

26:30 Advice for startups: identifying your ICP and fixing pipeline fundamentals.

29:00 How to scale with customer empathy and GTM precision.

31:00 Advocating for women in sales leadership and building inclusive teams.

36:00 Marcy’s communication strategy for managing a 600-person org.

39:00 Marcy's favorite business leadership tactic: “Take a beat” before reacting.

40:00 What’s outdated: The belief that only numbers matter in sales.

Guest Speaker Links (Marcy Campbell):

• LinkedIn: https://www.linkedin.com/in/marcyc/
• Appfolio: https://www.appfolio.com/

Host Speaker Links (Sophie Buonassisi):

• LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/
• Newsletter: https://substack.com/@sophiebuonassisi

Where to find GTMnow (GTMfund’s media brand):

• Website: https://gtmnow.com/
• LinkedIn: https://www.linkedin.com/company/gtmnow/
• Twitter/X:

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the company’s growing suite of tools. Previously, he was CPO at Calendly, where he helped scale one of the most beloved PLG tools in the market. Before that, he was Head of Product for Creation and Conversation at Twitter, leading core features like Tweets, DMs, and Spaces. At Atlassian, he led all communication products, including the launch of Atlassian’s first post-IPO product.

Oji also spent years at Microsoft, building foundational experiences across Windows, Outlook, Hotmail, and Internet Explorer.

In addition to his product leadership, Oji is the founder of Kernel Fund, an early-stage fund supporting startups across Africa. He writes about product, growth, and leadership at his newsletter Product Mind and is the author of the upcoming book Building Rocketships—a guide for high-growth product teams.

Discussed in this Episode:

• When to hire your first PM (and what to look for).
• Why great product teams include marketing from day one.
• A framework for picking winning startup ideas.
• How AI is changing how we build (not just what we build).
• What product leaders can learn from Microsoft’s Longhorn failure.
• Why 3x better isn’t a nice-to-have — it’s a must.
  
  

Highlights:

04:52 – Why marketing is essential to product leadership.

12:02 – How AI is transforming the process of building products.

17:07 – Common product mistakes founders make early on.

24:16 – Building Rocket Ships: Why Oji wrote the book.

31:08 – Framework: Where to fish for unicorns.

33:17 – The “3x better” rule for product value.

37:07 – The challenge of true product differentiation.

39:22 – What Microsoft’s Longhorn failure taught Oji.

44:51 – When (and how) to hire your first PM.

48:31 – The importance of fast, early customer feedback.

54:46 – How AI is changing go-to-market strategy.

57:32 – Why marketers must master signal in a noisy world.

Guest Speaker Links (Oji Udezue):

• LinkedIn: https://www.linkedin.com/in/ojiudezue/
• Kernel Fund: https://www.kernelfund.com/
• Product Mind: https://www.productmind.co/
• Building Rocketships (Book): https://a.co/d/0HGjf18
• SubStack: https://ojiudezue.substack.com/

Host Speaker Links (Sophie Buonassisi):

• LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/
• Newsletter: https://substack.com/@sophiebuonassisi

Where to find GTMnow (GTMfund’s media brand):

• Website: https://gtmnow.com/
• LinkedIn:

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams. She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes.

She is deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention. She also drives extreme rigor around operational excellence and efficiency, ensuring GTM teams execute with precision using repeatable and predictable playbooks. 

Discussed in this Episode:

• How to develop unique positioning and messaging for an AI company
• Why UGC matters for your brand and how to get users to create content about your product
• The impact of lightning marketing campaigns and follow-on 'thunder' campaigns
• Three core channels for launching a new B2B marketing program

Highlights: 

05:12 – The #1 mistake in AI messaging: sounding like everyone else.
07:24 – Use outcomes and data to differentiate your AI product.
11:06 – Why nailing 3-5 core use cases beats going broad or too niche.
12:38 – Turning website visitors into believers with demos and interactive content.
14:01 – How to keep up with a market that changes every week (hello, agentic AI).
15:08 – Building campaigns that fuel your narrative across every channel.
17:16 – Behind Superhuman’s most successful campaign ever: “New Year, New Inbox.”
20:04 – Unlocking 60% growth through user-generated content and affiliate advocacy.
21:38 – Why webinars and virtual events still drive real results (and feedback).
23:12 – How to keep your messaging fresh while staying focused.
25:11 – The difference between brand umbrella, campaign, and program — and why it matters.
27:02 – Harmony’s lean, high-impact program playbook for early-stage teams.
31:06 – Building a hype train: how to activate champions at launch.
33:01 – Hot take: marketing shouldn’t be measured by pipeline alone.
35:12 – Why NRR (not just pipeline) should be a marketing KPI.

Guest Speaker Links (Harmony Anderson):

• LinkedIn: linkedin.com/in/harmony-hickman-anderson
• Superhuman: superhuman.com

Host Speaker Links (Sophie Buonassisi):

• LinkedIn: linkedin.com/in/sophiebuonassisi
• Newsletter: gtmnow.com/tag/newsletter

Where to find GTMnow (GTMfund’s media brand):

• Website: gtmnow.com
• LinkedIn: GTMnow
• X/Twitter: @GTMnow_
• YouTube:

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers’ attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. His book Courageous Marketing is officially out and you can buy it below in the show notes. 

Discussed in this Episode:

• Why Marketing 'Best Practices' are broken for Brands that want to stand out.
• Marketers need to consider the long game and remember the 95/5 rule.
• When you should hire for experience versus potential.
• How to foster a culture of healthy risk-taking with your team.

Highlights: 

04:09 Udi's inspiration for writing his new book, Courageous Marketing.

06:02 The four most common reasons why marketing fails.

09:22 What marketers should be looking for when selecting a company to join.

13:55 The Problem with 'playing it safe' in B2B marketing.

23:07 How to market to both the 5% and the 95% of your buyers.

38:13 The Three Team Operating Principles for leading a bold and effective marketing team.

Guest Speaker Links (Udi Ledergor):

• LinkedIn: https://www.linkedin.com/in/udiledergor/
• Gong: https://www.gong.io/
• Udi's Book, Courageous Marketing: https://mybook.to/courageousmarketing

Host Speaker Links (Sophie Buonassisi):

• LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/
• Newsletter: https://gtmnow.com/tag/newsletter/

Where to find GTMnow (GTMfund’s media brand):

1. Website: https://gtmnow.com/
2. LinkedIn: https://www.linkedin.com/company/gtmnow/
3. Twitter/X: https://x.com/GTMnow_
4. YouTube:    / @gtm_now  
5. The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

Sponsor: ZoomInfo’s GTM25 Virtual Conference—a free, half-day even

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade.

Discussed in this Episode:

• How to turn coworkers into mentors—and why it matters.
• Moving from enterprise sales leadership to a startup environment.
• Why and when to build a solutions engineering team.
• The myth of the “18-month CRO lifespan.”
• Balancing empathy and accountability as a sales leader.
• Why automation isn’t always the best path forward.

Highlights: 

06:29 — Mentorship matters. Jeff breaks down how to find and approach mentors—even without a formal program.

12:42 — Lessons from selling servers that still apply to modern SaaS sales

15:02 — Leading through M&A: Inside the culture clash and how Jeff rebuilt a team post-acquisition.

19:07 — Carta’s GTM evolution: How Jeff scaled from one rep selling one product to multiple teams across three business lines.

28:34 — Scaling revenue from $20M to $450M: Advice for CROs entering growth-stage companies.

33:20 — Why “big company” people can thrive in startups—if they leave their playbooks behind.

36:15 — How to use PIPs to coach—not just cut—and what most orgs get wrong.

43:13 — Why the best sellers are quarterbacks, not lone wolves.

46:43 — Pick up the phone: Human connection wins in an era of AI and automation.

Guest Links (Jeff Perry):

•  LinkedIn: Jeff Perry
•  Carta: carta.com

Host Links (Scott Barker):

•  LinkedIn: Scott Barker
•  Newsletter: The GTM Newsletter

Where to Find GTMnow (GTMfund’s Media Brand):

•  Website: gtmnow.com
•  LinkedIn: GTMnow
•  Twitter/X: @GTMnow_
•  YouTube: @gtm_now
•  Podcast: The GTM Podcast (available on all major platforms)

Sponsor: Pursuit

The best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.

If you're hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.