The GTMnow Podcast

NEW: @Paul Fipps (President of Global Customer Operations at @ServiceNow) joins GTMnow to break down how ServiceNow built the customer engine behind $10B+ in revenue and 20%+ growth for five consecutive years.

From CIO at Under Armour overseeing a 300 million-member connected fitness ecosystem, to now leading global sales, customer success, field marketing, and partners at one of the most disciplined GTM organizations in enterprise software, Paul has seen what it takes to scale from both sides of the table.

In this conversation, you'll learn:

- Why complacency is a bigger threat than competition at scale

- How to detect churn long before it shows up in a report

- What a CIO cancelling 900 AI pilots tells you about where enterprise AI is actually headed

- How ServiceNow unified sales, customer success, field marketing, and partners into one GTM motion so customers never feel the org chart

- Why ServiceNow monitors customer health daily — and what signals their teams actually track

- How community became a core GTM advantage, not just a marketing channel

- How ServiceNow’s AI Control Tower governs agents across the enterprise stack

- Inside “Now on Now”: how ServiceNow generated $335M in annualized AI productivity gains using its own platform

- How integrating Claude into the GTM workflow cut account planning from days to minutes

- What DTC product thinking from Under Armour unlocked in enterprise GTM

- How ServiceNow shifted from 6-month product releases to monthly innovation cycles

- Paul’s advice for building a world-class GTM organization: put the best people in the right seats

Guest links:

Guest - LinkedIn: https://www.linkedin.com/in/paulfipps/

Guest company - LinkedIn: https://www.linkedin.com/company/servicenow/

Guest company website: https://www.servicenow.com/

Host links:

Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/

Sophie Buonassisi - X (Twitter): https://x.com/sophiebuona

Newsletter: https://thegtmnewsletter.substack.com

Sponsors:

HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/

Transcript available under the episode here: https://gtmnow.com/tag/podcast/

Subscribe to GTMnow for the latest episodes! https://gtmnow.com/

Highlights:

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content. 

Brett Queener (Partner at Bonfire Ventures) joins GTMnow to share what three decades across Siebel, early Salesforce, co-founding, and seed-stage investing has taught him about what actually wins now that software is cheaper and faster than he ever imagined.

Brett was one of the earliest GTM hires at Salesforce when it had seven employees. He helped build the go-to-market playbook that defined a generation of SaaS: enterprise segmentation, sales motion design, product marketing, the whole works. He then co-founded SmartRecruiters, angel invested in companies like Outreach and Pando, and eventually joined Bonfire Ventures as a Partner to do early-stage investing the way he thinks it should be done: hands-on, operator-led, and built around founders who are ruthless about execution.

Guest links:

Brett Queener - LinkedIn: https://www.linkedin.com/in/brettqueener/Bonfire Ventures - LinkedIn: https://www.linkedin.com/company/bonfire-ventures/Guest company website: https://www.bonfirevc.com/Host links:Max - LinkedIn: https://www.linkedin.com/in/maxaltschuler/Max - X: https://x.com/HackItMaxPaul - LinkedIn: https://www.linkedin.com/in/paulsirving/Paul - X: https://x.com/PaulGTMNewsletter: https://thegtmnewsletter.substack.com

Brought to you by: AngelList

From starting as a small, operator-led rolling fund, to evolving to an institutional platform, AngelList has been a core partner in every phase of GTMfund’s growth. Their software-first fund admin infrastructure allowed us to scale without sacrificing agility — from onboarding hundreds of LPs seamlessly to handling compliance, capital calls, and reporting as our fund size evolved.

As we expanded from Fund I to Fund II, AngelList took care of the back-office operations, allowing us to stay focused on what matters most: investing in world-class founders and building the strongest go-to-market network in venture.

They’ve scaled with us across funds and into the future.

If your fund is growing in size or complexity, check them out at https://angellist.com/gtmfund.

Transcript available under the episode here: https://gtmnow.com/tag/podcast/

Subscribe to GTMnow for the latest episodes! https://gtmnow.com/

Highlights:

00:00 – Brett's career: Siebel, Salesforce employee #7, co-founder, angel investor, seed-stage VC06:58 – The big shift: from passive CRUD apps to agentic software that does the work for you08:07 – "Failing upwards" and what the fastest-growing companies taught Brett about investing in people10:58 – Why Brett moved into VC: 25 years of operators whose collective worth hit $25B16:50 – What Brett looks for in founders now and how it's changed over 6-7 years18:05 – Why anybody can build anything: Brett builds a fully functional travel app in 15 minutes19:20 – The last remaining

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content. 

Dan Wright (Co-founder & CEO of Armada) joins GTMnow to unpack what it actually takes to bring AI infrastructure to the places the cloud was never built to reach.

The cloud covers about 30% of the world. The other 70% (think: oil rigs, the Arctic tundra, military ships, remote mines) is where some of the most critical decisions happen, making latency a life-or-death and billions of dollars difference. Armada is building the infrastructure for that part of the world: modular, ruggedized AI data centers that go to the data, instead of the other way around.

From the first offshore edge computing deployment with the US Navy, to cutting avalanche response times in Alaska from over a day to real time, to sovereign AI installations in Saudi Arabia with Aramco and Microsoft, Armada is redefining what operating at the edge even means.

In this episode, we cover:

- Why cloud infrastructure was built for a pre-AI world and what that gap costs

- How Starlink turned every remote location into a potential AI cluster

- What "distributed intelligence" means and why it's the founding principle behind Armada

- The global race for AI sovereignty and why modular compute is the linchpin

- How Armada goes to market when a product demo involves shipping a 40-foot container to a desert (yes, really)

- Why customer champions are better than any sales rep

- The Microsoft partnership and how Armada extends Azure to places Azure could never go on its own

- Category creation lessons from building a company before the market had a name for the industry

- What's next: SpaceX, sovereign AI, and why Dan thinks humans are on the moon in two years (yes, REALLY)

Guest links:

Dan Wright - LinkedIn: https://www.linkedin.com/in/wrightdh/, h

Dan Wright - X: https://x.com/danwrightSF

Armada - LinkedIn: https://www.linkedin.com/company/armadaai/

Armada - Website: https://www.armada.ai/

Host links:

Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/

Sophie Buonassisi - X: https://x.com/sophiebuona

Newsletter: https://thegtmnewsletter.substack.com

Sponsors:

HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/

Nooks - the AI workspace for outbound teams, where AI agents handle prospecting, r

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content. 

NEW: @Sheila Vashee (CMO of @Figma) joins GTMnow to share how she thinks about brand building across every stage. From selling brownies at age eight, to second marketing hire at Dropbox scaling to $1B+ in annualized revenue, to now leading marketing at one of the most beloved software brands in the world, Sheila has seen it all.

In this conversation, you’ll learn what brand actually means (hint: it's not your logo), how PLG companies make the leap to enterprise, why being obsessively close to your customers is a compounding advantage, and how AI is reshaping the marketing playbook without replacing the human craft that sets great brands apart.

Guest links:- Guest - LinkedIn: https://www.linkedin.com/in/sheilavashee/

- Guest company - LinkedIn: https://www.linkedin.com/company/figma/

- Guest company website: https://www.figma.com/

Host links:

- Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/

- Sophie Buonassisi - X (Twitter): https://x.com/sophiebuona

- Newsletter: https://thegtmnewsletter.substack.com

Sponsors:

- HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/

- Granola - the AI notepad that turns meetings into action by capturing context, decisions, and next steps automatically. Head to https://www.granola.ai/gtmfund  and get three months free with the code GTMFUND.

Transcript available under the episode here: https://gtmnow.com/tag/podcast/

Subscribe to GTMnow for the latest episodes! https://gtmnow.com/

Highlights:

00:00 – The brownie stand: why brand building started at age eight

03:55 – How Sheila defines brand: it's what people say when you're not in the room

05:08 – Joining Dropbox as the second marketing hire

06:07 – Space Race: the campaign that defined Dropbox's early strategy

06:56 – What consumer marketing taught her about driving revenue

08:29 – Measuring brand ROI through match market testing

09:15 – How Figma thinks about brand building at a macro level

11:21 – The PLG-to-enterprise equation: what Figma did early that Dropbox waited too long on

15:02 – Why building the enterprise team is both operational and optical

17:12 – How Figm

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content. 

Bill Binch (Operating Partner at Battery Ventures) joins GTMnow to share the operational frameworks he's built across 116 quarters on quota, and what actually changes when you move from driving revenue to advising an entire portfolio.

Before Battery, Bill was employee #16 at Marketo, where he led sales from zero revenue through IPO and a Vista Equity acquisition. He then served as CRO at Pendo, helping scale ARR to nearly $100M in only three years. His career spans some of the most defining sales organizations in enterprise software, from Oracle to PeopleSoft.

- Bill Binch - LinkedIn: https://www.linkedin.com/in/bill-binch-302a4a2/,

- Battery Ventures - LinkedIn: https://www.linkedin.com/company/battery-ventures/

- Battery Ventures website: https://www.battery.com/

Host links:

- Max - LinkedIn: https://www.linkedin.com/in/maxaltschuler/

- Max - X: https://x.com/HackItMax

- Paul - LinkedIn: https://www.linkedin.com/in/paulsirving/

- Paul - X: https://x.com/PaulGTM

- Newsletter: https://thegtmnewsletter.substack.com

Brought to you by: AngelList

From starting as a small, operator-led rolling fund, to evolving to an institutional platform, AngelList has been a core partner in every phase of GTMfund’s growth. Their software-first fund admin infrastructure allowed us to scale without sacrificing agility — from onboarding hundreds of LPs seamlessly to handling compliance, capital calls, and reporting as our fund size evolved.

As we expanded from Fund I to Fund II, AngelList took care of the back-office operations, allowing us to stay focused on what matters most: investing in world-class founders and building the strongest go-to-market network in venture.

They’ve scaled with us across funds and into the future.

If your fund is growing in size or complexity, check them out at https://angellist.com/gtmfund.

Transcript available under the episode here: https://gtmnow.com/tag/podcast/

Subscribe to GTMnow for the latest episodes! https://gtmnow.com/

Highlights:

00:00 – Bill's career path: Oracle, Marketo employee #16, Pendo CRO, and choosing Arizona over tech hubs

15:01 – Battery's approach: why there's no one-size-fits-all playbook

19:56 – Outreach's accidental sales experiment: remote vs. in-person results

21:23 – What nobody tells you about the transition from CRO to operating partner

23:01 – Gold watch and slippers? Why ope

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content. 

Dan Lee (Co-Founder & CEO of Nooks) joins GTMnow to give a behind the scenes on how Nooks is launching a new Agent Workspace and AI Sequencing layer designed to operate across the full action set of a rep’s day — calls, emails, research, prospecting, and strategy.

The conversation explores why top of funnel is changing the fastest, why traditional sequencing tools optimize the “move” but not the strategy, and how AI systems that learn from rep behavior can compound advantage over time. As adoption deepens, automation can move from ~40% of outbound execution toward 70% and beyond, while switching away resets that intelligence.

We also discuss the broader category shift: customers pushing AI-native tools to take on incumbents, the rise of agent workspaces as the new interface for GTM teams, and why calls remain the most data-rich channel in outbound compared to silent email non-responses.

Sponsors:

Granola - the AI notepad that turns meetings into action by capturing context, decisions, and next steps automatically. Head to https://www.granola.ai/gtmfund and get three months free with the code GTMFUND.

HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/

Guest links: 

Guest - LinkedIn: https://www.linkedin.com/in/dan9lee/

Guest company - LinkedIn: https://www.linkedin.com/company/nooksapp/

Guest company website: https://www.nooks.ai/

Host links:

Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/

Sophie Buonassisi - X (Twitter): https://x.com/sophiebuona

Newsletter: https://thegtmnewsletter.substack.com

Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/

Highlights:

00:00 – Announcing the Agent Workspace and AI sequencing product

01:25 – Why sales is fundamentally human (even in the AI era)

02:39 – The Agent Workspace as the human–AI interface

02:56 – Why legacy sequencing tools were built for a manual world

04:14 – The sales chess analogy: understand the board before making the move

05:02 – Reps spend too much time "making the move"

06:00 – Nooks as a simulati

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content. 

Emir Atli (Co-founder and CRO of HockeyStack) joins GTMnow to share how go-to-market is shifting in the AI era — from fragmented tools and GTM sprawl to unified, AI-native platforms built on a single data foundation.

Originally known for attribution and market intelligence, HockeyStack is evolving into a central operating system for go-to-market, spanning marketing, sales, and post-sales through AI agents, blueprints, and an execution layer.

We also explore weekly GTM sprints, founder-led content as a pipeline driver (even with <100 followers), and the long-game mindset behind building a generational company from age 20 after YC.

In this episode, we cover:- Why you can’t layer AI onto legacy GTM — you must rebuild GTM around AI

- The “sprawl crisis” and why siloed tools break without a single data foundation

- HockeyStack’s evolution from attribution to a unified GTM operating system

- AI agents, blueprints, and the shift from reporting to execution

- Why consolidation is moving from tools to full buyer journey control

- The case for a winner-takes-all GTM platform

- How AI increases leverage across reps, managers, and pipeline reviews

- Weekly GTM sprints and faster iteration cycles in the AI era

- Founder-led content as a core growth engine and pipeline driver

- LinkedIn as a top channel for MQL-to-opportunity and deal acceleration

- The 10-year mindset, YC lessons, and building a generational company

Sponsor:

Granola - the AI notepad that turns meetings into action by capturing context, decisions, and next steps automatically. Head to https://www.granola.ai/?via=gtmfund&dub_id=ytmcNnCjtlqCbgH5 and get three months free with the code GTMFUND.

Guest links: 

Emir Atli - LinkedIn: https://www.linkedin.com/in/emiratli/

- HockeyStack - Website: https://www.hockeystack.com/

- HockeyStack - LinkedIn: https://www.linkedin.com/company/hockeystack/

Host links:

- Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/

- Sophie Buonassisi - X (Twitter): https://x.com/sophiebuona

- Newsletter: https://thegtmnewsletter.substack.com

Transcript available under the episode here: https://gtmnow.com/tag/podcast/

Subscribe to GTMnow for the latest episodes! https://gtmnow.com/

Highlights:

00:00 – The GTM sprawl crisis and why AI breaks in siloed systems

01:50 – From attribution to a GTM operating system

02:41 – Launching AI agents, blueprints, and the execution layer in 2026

03:57 – Building a single data foundation across the buyer journey

05:09 – Why GTM must be rebuilt around AI (not layered with tools)

06:23 – Doing "more with more" and increasing management leverage

07:30 – Tool consolidation vs controlling the buyer journey

08:48 – 2026–2028: the great GTM consolidation wave

09:01 – The case for a winner-takes-all GTM platform

10:10 – Moat: data foundation + application layer

11:

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content. 

Amanda “Robby” Robson (Founder of Modern Technical Fund) joins GTMnow to break down how she evaluates companies at the very earliest stages and why discipline matters more than ever in today’s market.

Amanda has spent over a decade in venture before launching Modern Technical Fund, investing across verticals ranging from security and compliance to developer tools at firms like Norwest and Cowboy Ventures. Her investment thesis is centered on backing elite technical founders early and helping them translate deep engineering talent into real products, real customers, and real momentum.

In this conversation, we unpack how Amanda thinks about founder quality, market timing, and risk when there’s limited data and plenty of noise, which is more critical than ever in an AI-heavy investing environment.

Guest Links

Amanda’s LinkedIn: https://www.linkedin.com/in/amanda-robson-7227685b/

Amanda’s Twitter: https://x.com/robby_mtf

Modern Technical Fund’s LinkedIn: https://www.linkedin.com/company/modern-technical-fund/

Modern Technical Fund website: https://moderntechnicalfund.com/

Host links:

Max - LinkedIn: https://www.linkedin.com/in/maxaltschuler/

Max - X: https://x.com/HackItMax

Paul - LinkedIn: https://www.linkedin.com/in/paulsirving/

Paul - X: https://x.com/PaulGTM

Newsletter: https://thegtmnewsletter.substack.com

Brought to you by: AngelList

From starting as a small, operator-led rolling fund, to evolving to an institutional platform, AngelList has been a core partner in every phase of GTMfund’s growth. Their software-first fund admin infrastructure allowed us to scale without sacrificing agility — from onboarding hundreds of LPs seamlessly to handling compliance, capital calls, and reporting as our fund size evolved.

As we expanded from Fund I to Fund II, AngelList took care of the back-office operations, allowing us to stay focused on what matters most: investing in world-class founders and building the strongest go-to-market network in venture.

They’ve scaled with us across funds and into the future.

If your fund is growing in size or complexity, check them out at www.angellist.com/gtmfund.

Transcript available under the episode here: https://gtmnow.com/tag/podcast/

Subscribe to GTMnow for the latest episodes! https://gtmnow

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content. 

Archana Agrawal (President of Intercom) joins GTMnow to share how Intercom (founded in 2011) successfully restructured its product, pricing, and go-to-market to become AI-native at a speed and scale most legacy SaaS companies haven’t achieved.

Their agent, Fin, now handles 80%+ of support volume, resolves 1M customer issues per week, and has grown from $1M to $100M+ ARR with a $0.99 outcome-based pricing model backed by up to a $1M performance guarantee if resolution targets aren’t met.

In this episode, we cover:

- Why customer support is fundamentally a 24/7 business

- How Fin now handles 80%+ of customer queries through automation

- Why human empathy often breaks down in real-world support workflows

- How AI makes instant, individualized service possible for the first time

- Why Intercom put a million-dollar guarantee behind its resolution rate

- What it takes to confidently price software on outcomes

- Why the future of support is humans + AI

Sponsors: 

• Granola - the AI notepad that turns meetings into action by capturing context, decisions, and next steps automatically. Head to https://www.granola.ai/?utm_medium=podcast&utm_source=gtmfund&utm_campaign=intercom-episode  and get three months free with the code GTMFUND.
• HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/

Guest links: 

- Archana Agrawal - LinkedIn: https://www.linkedin.com/in/archana-agrawal/

- Intercom - LinkedIn: https://www.linkedin.com/company/intercom/

- Intercom’s Fin Agent: https://fin.ai/

Host links:

- Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/

- Sophie Buonassisi - X (Twitter): https://x.com/sophiebuona

- Newsletter: https://thegtmnewsletter.substack.com

Transcript available under the episode here: https://gtmnow.com/tag/podcast/

Subscribe to GTMnow for the latest episodes! https://gtmnow.com/

Highlights:

00:00 – Why Intercom went all-in on AI

03:23 – What Fin is and how it changes customer support

05:27 – How Fin scaled to a 6

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content. 

Lou Shipley (three-time CEO, Harvard Business School professor, and author of Unlikely Entrepreneurs) joins GTMnow to break down why most founders struggle to turn good ideas into great companies.

Lou has led companies through acquisitions, teaches sales and go-to-market at Harvard, and has spent decades studying what actually separates companies that scale from those that stall.

In this conversation, we unpack why understanding customer pain and learning how to sell are still the two most important founder skills, especially as product moats decline and go-to-market becomes the real differentiator.

In this episode, we discuss:

- Why understanding customer pain matters more than having a great idea

- Why early selling should optimize for learning, not revenue

- Why founders can’t outsource sales too early

- How distribution becomes a competitive advantage at scale

- What makes “unlikely entrepreneurs” outperform expectations

- Why small, high-quality teams beat large organizations

- Why churn is a symptom, not the root problem

- How product-market fit quietly changes as companies grow

- Why founders must evolve from heroic sellers to system builders

- How culture becomes a real go-to-market asset

Lou also shares lessons from teaching sales at Harvard, profiling 13 unlikely entrepreneurs, and working with founders who realized too late that they were building the wrong company for the wrong customer.

If you’re a founder, operator, or investor trying to avoid costly early mistakes and build a company that actually scales, this episode will give you a clearer mental model for what matters most.

Timestamps:

00:00 – What actually makes a company great

00:26 – Why early selling is about learning, not revenue

01:47 – Why founders misunderstand customer pain

02:06 – “If you build it, they will come” is a lie

02:33 – Distribution as the real moat

02:58 – What makes an “unlikely entrepreneur” succeed

06:15 – Why age and experience increase founder success

07:01 – Curiosity, coachability, and risk elimination

09:29 – Why founders can’t outsource sales too early

15:26 – Pattern recognition vs short-term ARR

21:10 – Founder-led sales vs scalable systems

29:12 – Leadership, culture, and delegation

33:18 – Founder evolution from $1M to $100M

38:24 – When product-market fit starts to break

39:15 – Why churn is a lagging indicator

39:54 – Why small teams outperform large ones

44:22 – Lessons from Unlikely Entrepreneurs

45:23 – Final advice for founders

Sponsors:

HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at hockeystack.com

Guest links:LinkedIn: https://www.linkedin.com/in/loushipley/X: https://twitter.com/loushipleyHost (Sophie Buonassisi) links:LinkedIn:

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.