<p>In this episode we explore how the lessons of behavioral science can be applied to other fields, including politics, specifically looking at historical campaigns and the principles employed by politicians to captivate their audiences. </p>

In this episode we explore how the lessons of behavioral science can be applied to other fields, including politics, specifically looking at historical campaigns and the principles employed by politicians to captivate their audiences.

<p>In this episode we explore how the lessons of behavioral science can be applied to other fields, including politics, specifically looking at historical campaigns and the principles employed by politicians to captivate their audiences.&nbsp;</p>

How political campaigns have applied behavioural science to sway their audience

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How political campaigns have applied behavioural science to sway their audience

How political campaigns have applied behavioural science to sway their audience

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