E648: Entrepreneurs and marketers will say on TwitterX and Threads and TikTok… “Public relations is dead; it’s worthless. Everybody gets their news from social media now.”

But here’s the thing.

It’s not uncommon that a review of a product or service will be planted by a PR professional - and this manufactured credibility - this manipulated media - is what CAUSES the customer to purchase.

It’s the long tail effects that make it worth while.

This is what public relations professionals and agencies are doing to achieve this credibility, and how you can do it too on a low budget.

Warning… it’s a bit black hat and this show does not condone such behavior :D

⭐️ Source: https://www.reddit.com/r/Entrepreneur/comments/15rpl5n/comment/jw9scyd/

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00:00 Introduction: Media Manipulation 00:15 The Debate: Is PR Dead? 01:06 Derek's PR Experience: The Good, The Bad, and The Ugly 01:44 The Struggles with PR Agencies 03:03 A Decent PR Agency Experience 04:21 The Unexpected Benefits of PR 05:21 The Biggest Net Gain from PR Campaigns 05:53 Lessons Learned: PR Can Boost Conversions 06:47 Credibility 07:30 Avoiding PR Pitfalls 08:35 DIY PR: Manipulating Media on a Budget 09:06 Using Aliases and Fake Profiles 09:28 Responding to Journalist Queries 10:54 Targeting Keywords and Micro-Influencers 11:32 Parasite SEO and Anonymous Reviews 13:59 Conclusion: The Long Tail Effects of PR

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#mediamanipulation #digitalmarketing #publicrelations #searchengineoptimization