Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends behind this explosive growth. 

Tune in to learn:

• About Paul’s First Jobs (00:00)
• How Red Bull Thinks About Campaigns (07:39)
• His Transition to GoPro (12:43)
• How Much Work Went into Redbull (18:26)
• Paul’s Favorite Fail Story (23:39)

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