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How Red Bull and GoPro Became Legendary Brands with Paul Crandell Board of Directors, KindHumans
Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends behind this explosive growth.
Tune in to learn:
- About Paul’s First Jobs (00:00)
- How Red Bull Thinks About Campaigns (07:39)
- His Transition to GoPro (12:43)
- How Much Work Went into Redbull (18:26)
- Paul’s Favorite Fail Story (23:39)
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
View all episodes
By Mission
4.8
276276 ratings
Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends behind this explosive growth.
Tune in to learn:
- About Paul’s First Jobs (00:00)
- How Red Bull Thinks About Campaigns (07:39)
- His Transition to GoPro (12:43)
- How Much Work Went into Redbull (18:26)
- Paul’s Favorite Fail Story (23:39)
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
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