Rick Petralia led menu innovation at Fazoli’s for many years before moving over to Wichita, Kan.-based Freddy’s Frozen Custard & Steakburgers earlier this year, applying his deep culinary experience to a new platform.

Burgers and frozen custard are very different from pasta, he admits, but menu development relies on the same principles. Petralia analyzes consumer research, focuses on seasonality and tries to push the envelope on flavor. He’s also a TikTok fan, saying there’s lots of inspiration out there on social media.