Whether you know him from his skateboarding days, one of his MTV hit shows, his constant advocacy for people taking care of their health, or his studio Dyrdek Machine, chances are you know who Rob Dyrdek is. And if not? It’s time to change that.

I’ve been friends with Rob for a while now, and our first formal interview was a couple years back. The way he was able to break down how he revolutionized product integration, created a TV empire on his own terms, and pushes himself to be better every single day is something that I still think about today!

In this episode, Rob opens up about the hard lessons he’s had to learn the hard way when it comes to thoughtful planning, hiring the right people, and realizing you can’t just throw money at problems. I could relate to so many experiences he shared! He talks about the mistakes made assuming his personal brand could sell any product and scale any idea without the diligent homework and structure.

Rob also shares his genius for tapping into other platforms, whether it’s a TV network or other company's distribution. He is able to recognize unused assets and negotiate deals to utilize them by offering upside through royalties and equity. But he stresses you have to plan properly and know what success looks like or you end up overextended!

I love how Rob has relentless personal energy and passion that infectiously drives his organization, but he admits he can take on too much. He wants to create systems and processes to nurture ideas simultaneously and scale them. One huge insight he shares is around the importance of building your personal brand in alignment with your business branding in an authentic way - something I could not agree more with!

 

 

Host: Daymond John

 

Producers: Beau Dozier & Shanelle Collins; Ted Kingsbery, Chauncey Bell, & Taryn Loftus

 

For more info on how to take your life and business to the next level, check out DaymondJohn.com 

 

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