Finding Peak w/ Ryan Hanley

How Shawn Nelson Built a $Billion Brand in 27 Years


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Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.com

Finding Peak podcast: https://linktr.ee/ryan_hanley


Join our community of fearless leaders in search of unreasonable outcomes...

  • Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com
  • Watch on YouTube: https://link.ryanhanley.com/youtube

This isn't your typical "rise and grind" story. Shawn David Nelson, founder of Lovesac, didn't build a furniture empire overnight — he spent 27 years doing the hard, often ugly work while most entrepreneurs quit.

Connect with Shawn Nelson:

  • Website: https://www.lovesac.com
  • Instagram: https://www.instagram.com/shawnoflovesac/
  • LinkedIn: https://www.linkedin.com/in/shawndnelson/
  • Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story: https://amzn.to/3JKhmAO

From sewing giant beanbags in college to surviving a $30 million tariff hit, Shawn's story is raw, relentless, and radically honest.

In this episode, you'll discover:

  • Why "just doing something" beats perfect planning every time
  • How emotional intelligence separates the winners from the quitters
  • The underrated power of mental toughness — cold plunges and dirt bikes included
  • Why sustainability isn't a buzzword, but a business moat in a disposable world
  • How tariffs forced a pivot that actually made the company stronger

This is about presence — showing up fully even when it sucks. Energy — harnessing discomfort to grow. Awareness — mastering your emotions when everything's on the line. Kalibration — fine-tuning your business and mindset for the long haul.

Want a shortcut to 25 years of business lessons? Shawn's book and podcast are your no-fluff mentors.

Hit subscribe, turn on notifications, and let's get your hustle calibrated for real, lasting success.

This is the way.

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  • GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
  • Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

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Episodes You Might Enjoy:

  • From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
  • From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
  • Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9


This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators.
👉 Learn more at https://unpluggedstudios.fm.

Advertising Inquiries: https://redcircle.com/brands

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Finding Peak w/ Ryan HanleyBy Ryan Hanley

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