The Life-First Solopreneur (formerly The Aspiring Solopreneur)

How She Made $100K in Her First 90 Days as a Coach


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Andrea Engstrom did $2 million in sales for someone else before she ever bet on herself. When she finally launched her own coaching program, she generated over $134,000 in her first 90 days, and today she runs consistent six-figure months while working just three days a week and homeschooling her kids.

In this episode, Andrea breaks down exactly how she did it, step by step: how she filled a workshop with 500 registrations using only organic social posts, the costly mistake she made on her first launch (and the free-call pivot that saved it), and the three-day "nail your niche" closing process that more than doubled her conversion rate.

She also gets honest about the mindset shift that changed everything: why systems create happiness, why "preparation is a form of procrastination," and why your highest-value activity is the only thing you should protect.

What you'll learn:

  • The "bet on yourself" moment that launched her business
  • How she got 500 workshop registrations with zero paid ads
  • Why her one-call close became a three-call close (and doubled sales)
  • How $25K/month in payment plans removed all sales pressure
  • The simple math behind $25/hour work vs. $1,000/hour work
  • What to outsource first (hint: it's not in your business)

"Business is a tool that enables you to live the life you desire. Business is not life."

Connect with Andrea at andreaengstrom.com and register for her free workshop, 100K in 90 Days.

Enjoyed this episode? Leave a five-star review, share it with a fellow solopreneur, and subscribe wherever you listen, including YouTube.

Life First. Then Business.


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The Life-First Solopreneur (formerly The Aspiring Solopreneur)By Joe Rando, Carly Ries

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