In today’s episode of SHE-talks E-commerce we meet Katherine Ruiz, founder of People Haircare and a trailblazer in the hair care industry. 

From embracing her curls to launching a successful brand in Coles, Katherine’s journey is a testament to the power of self-belief, strategic partnerships, and staying true to your values. 

Whether you’re just starting out or scaling your e-commerce brand, there’s something in this episode for everyone!

We dive into:

✨ Getting into Coles: Katherine talks about how she managed to get People Haircare into 800+ Coles stores right from the start. 

✨ Katherine’s Personal Hair Journey: Katherine opens up about how her lifelong relationship with her curls led her to create People Haircare. 

✨ The Brand’s Unique Identity: How Katherine’s background influenced the creation of a bold, fun, and unique look for People Haircare. 

✨ Navigating the Challenges of Supermarket Sales: From handling deep discount promotions to maintaining product quality, Katherine shares the highs and lows of competing in a crowded market. 

✨ The Importance of PR and Publicity: How partnering with an agency like Hive Publicity helped elevate People Haircare’s brand presence. 

✨ The Role of a Reliable Manufacturer: Katherine emphasises the importance of having a strong relationship with a manufacturer. 

This episode is brought to you by ShipStation 

Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer!  With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. 

Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

• Visit People Haircare to explore their range of hair products.
• Follow People Haircare on Instagram for the latest updates and inspiration.

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