The PPC Den: Amazon PPC Advertising Mastery

How Should I Analyze My Data for my Amazon PPC Campaign?

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Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more! 


We’ll see you in The PPC Den!


🦡 Highlights ​​


0:00 What to expect in this episode

3:30 The Standard Model of Particle Physics

6:12 What Is It Like To Optimize Daily?

10:30 Analyzing Your Keyword Numbers

13:30 No Orders From A Mathematical Perspective

17:26 Why Keyword Research Matters

19:47 Why Do We Have A Data Delay?

29:36 Diagnosing A Data Delay

34:15 Thinking About The AI Boom

39:50 Learn More About Ad Badger’s Software Tool 


🦡 Resources & Links


  • How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)

  • How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)

  • 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS

  • Bidding On Branded Keywords: What Happens When You Turn Them Off? 

  • Why Amazon’s Search Query Performance Dashboard Is Awesome

  • ACOS For Amazon: What Is ACOS And How Do I Calculate It For Amazon PPC?

  • How To Do Keyword Research For Amazon PPC: Back To Basics

  • New Keyword Research Approach: Gain New Clients For Amazon PPC

    • One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon

    • How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

    • How to use AI & GPT for Amazon Marketing & Amazon Growth

      • 🦡

      • 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

      • Join our next Amazon PPC webinar 💻 📢

      • Subscribe to our newsletter

      • Look through all our show notes​​​​​

      • Book a call to discuss Amazon PPC strategy

        • -

        Host and Executive Producer: Michael Erickson Facchin

        Guest Co-Host: Nick Isber

        Senior Producer: Nancy Lili Gonzalez

        Podcast Coordinator: Catherine Cardenas

        Video and Audio Editor: Pedro Moreno 

        Graphic Designer: Vanessa Nieto

        ...more
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        The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den
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