How are top B2B marketing teams structured? What are their secrets and what do they outsource?

In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.

Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.

Find out:

• How B2B marketing teams are structured (and how they stay lean yet agile)
• Cross-functional collaboration - where content teams fit in and how they work with sales, analytics, and other departments
• What gets kept in-house vs outsourced and how it’s a balancing act
• The importance of a good brief for all project and pieces of work, whether working with in-house teams or external partners

Important links & mentions:

• Blog post: https://www.content10x.com/341
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2
• Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888
• B2B Content Strategist Podcast: https://www.content10x.com/b2b-content-strategist/
• Episode 340 AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next: https://www.content10x.com/340
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

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