Most bookkeepers struggle with pricing, not because they lack skill, but because they don’t understand how smart bookkeepers actually think about value.

In this episode, I break down:

- How bookkeepers should approach pricing

- Why bookkeepers often undercharge

- What separates confident bookkeepers from hesitant bookkeepers.

If you’re a bookkeeper or working with bookkeepers, this conversation will change how you see pricing forever.

You’ll learn how bookkeepers can price services more strategically, position themselves more confidently, and stop competing with other bookkeepers on price alone.

This episode is essential viewing for bookkeepers who want to charge what they’re truly worth!

Access the pricing report for yourself, here: subscribepage.io/Fi6w9A

-----------------------------------------------

About us

We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective

-----------------------------------------------

About our Sponsor

This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper

-----------------------------------------------

Promotion

This video contains paid promotion.

-----------------------------------------------

Disclaimer

The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Chapters:

00:00:00 - Introduction

00:00:28 - Pricing History and Current Situation

00:01:47 - Understanding the Value of Bookkeeping

00:02:41 - The Problem with Hourly Rate

00:05:35 - The Importance of Confidence in Pricing

00:07:04 - Survey Findings and Analysis

00:08:59 - The Need for Fixed Pricing

00:13:17 - Moving from Admin to Finance Lead

00:13:55 - How to Calculate Your Minimum Hourly Rate

00:15:08 - Building Packages and Productizing Services

00:16:55 - Differentiating Yourself from Other Bookkeepers

00:18:34 - The Correlation Between Confidence and Pricing

00:21:26 - The Role of Confidence in Sales Calls

00:23:48 - Moving from Fear to Confidence

00:25:20 - The Importance of Niching

00:27:10 - The Value of Niching Based on Personal Experiences

00:29:37 - Efficiency Through Focused Niching

00:30:15 - Efficiency Through Replicable Processes

00:30:49 - Understanding Client Needs for Package Design

00:31:38 - The Role of Confidence in Service Delivery

00:32:03 - The Impact of Niching on Pricing

00:32:37 - Invitation to Learn More and Reflect on Pricing

00:33:19 - Closing Remarks

#bookkeeping