<p>Spotify disrupted the music industry with savvy tactics from behavioral science. Through principles like scarcity and the fresh start effect, the streaming giant gained a devoted following and transformed the way we listen to music.</p>

Spotify disrupted the music industry with savvy tactics from behavioral science. Through principles like scarcity and the fresh start effect, the streaming giant gained a devoted following and transformed the way we listen to music.

How Spotify harnesses the fresh start effect to encourage new listening habits

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Share How Spotify harnesses the fresh start effect to encourage new listening habits

Sign up to save your podcasts

How Spotify harnesses the fresh start effect to encourage new listening habits

How Spotify harnesses the fresh start effect to encourage new listening habits

More shows like Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

HBR IdeaCast

The Digital Marketing Podcast

Social Media Marketing Podcast

Marketing School - Digital Marketing and Online Marketing Tips

NVIDIA AI Podcast

Masters of Scale

Worklife with Adam Grant

Nudge

The CMO Podcast

Uncensored CMO

Coaching Real Leaders

Marketing Against The Grain

HBR On Strategy

AI Explored

The Room Where It Happened