<p>Spotify disrupted the music industry with savvy tactics from behavioral science. Through principles like scarcity and the fresh start effect, the streaming giant gained a devoted following and transformed the way we listen to music.</p>

Spotify disrupted the music industry with savvy tactics from behavioral science. Through principles like scarcity and the fresh start effect, the streaming giant gained a devoted following and transformed the way we listen to music.

How Spotify harnesses the fresh start effect to encourage new listening habits

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Spotify harnesses the fresh start effect to encourage new listening habits

How Spotify harnesses the fresh start effect to encourage new listening habits

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