<p>In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.</p>

In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.

How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte

How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte

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