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🗣 In this episode, Lewis Smith and James Eardley sit down with Suraj for his third appearance on the podcast — and this one is a full-circle moment. After building two high-ticket dropshipping stores and passing £200k+ in revenue, Suraj went a step further and acquired one of his own suppliers — a business doing around £3M+ per year.

🎥 Prefer to watch instead? Watch on YouTube → https://youtu.be/LUiM2kmK4AY

🧭 Topics Discussed
★ Why Suraj Chose High-Ticket Ecom — Moving from service businesses (where time is the bottleneck) to a product business that can scale without him.
★ His Path to £100k+ Sales — Launching fast, learning the hard lessons (like not tripling ad spend overnight), and using Store #1 as a “testing ground.”
★ Building a Second Store Faster — What changed the second time around: simpler site, fewer “conversion gimmicks,” clearer niche criteria, better decision-making.
★ The Supplier Acquisition Story — How strong supplier relationships led to a surprise invitation: “Would you like to buy the business?”
★ What Changes When You Become the Supplier — Warehousing, logistics, cashflow timelines, and why the top-line-to-bottom-line journey is very different.
★ How DSU Skills Transfer Upstream — Using core ecom principles (ads, CRO, email flows) to optimise a bigger business that hadn’t implemented the basics.
★ The Real Secret: Supplier Relationships — Why suppliers need you too, how to stay top-of-mind.

🛠 Links & Resources Mentioned
Lewis’s Book → https://dropshipunlocked.com/book
Shopify £1-for-3-months Offer → https://dropshipunlocked.com/shopify
Free Trial of a Professional Phone Line → https://dropshipunlocked.com/circle

💡 Key Takeaways
★ Progress Beats Perfection — The winners aren’t designing logos for 6 months… they’re launching, learning, and iterating fast.
★ Your First Store Teaches You Everything — The second store becomes quicker and more profitable because the skills compound.
★ Suppliers Are Partners, Not “Vendors” — Take them on the journey, communicate wins, show up, build real relationships — it can open doors you don’t expect.
★ Skills Scale Further Than The Model — Once you understand ads, offers, ops, and systems, you can apply them to bigger opportunities.

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YouTube → https://www.youtube.com/c/dropshipunlockedlewissmith
Website → https://www.dropshipunlocked.com

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