Like building something from Ikea or responding to an “are you in the right headspace to receive information that could possibly hurt you” text, getting insurance can be complicated. But does it need to be?

This week on Business Casual, we hear the argument that it does not. Lemonade CEO Daniel Schreiber suggests the traditional broker-based insurance business model is “fundamentally and structurally” flawed.

Because when there exists a misalignment of incentives that egregious (insurer and insuree fighting for the same dollar), we’ve got no choice but to fire off those “it’s so ducking annoying” messages to the group chat after making a claim.

Schreiber wants to reinstate insurance in the realm of social goods. To do that, he’s leaning hard into technology, behavioral economics, and 100x the data of traditional insurers. 

Hear Schreiber’s theses on the promise of the insurance sector, the future of the IPO market for tech startups, and what it’s like to know Masayoshi Son on a first-name basis.

P.S. Did you stick around to the end? This week’s trivia: Rank these insurance types by market size—health insurance, auto insurance, home and renter’s insurance, life insurance, and disability insurance. Check for the answer today on my Twitter.