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How "The Dance" reversed Speight’s Beer's 36% sales decline
The story behind the heart-warming and award-winning campaign that reversed losses by expanding appeal, with Rachel Ellerm of Lion and Lucinda Sherborne of DDB, New Zealand.
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By Fergus O’Carroll
4.7
4444 ratings
The story behind the heart-warming and award-winning campaign that reversed losses by expanding appeal, with Rachel Ellerm of Lion and Lucinda Sherborne of DDB, New Zealand.
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