Guest Bio:

Brandon Bateman is the founder of Bateman Collective, a marketing firm that has generated over $100 million in revenue for real estate investors through paid online marketing strategies. Brandon is an expert in leveraging data-driven marketing techniques to maximize ROI and specializes in helping real estate investors attract off-market deals.

Episode Summary:

In this episode, Matty A. sits down with Brandon Bateman to discuss the intricacies of paid online marketing for real estate investors. Brandon shares his journey into the marketing world, insights into effective marketing strategies, the importance of data in marketing, and key performance indicators (KPIs) to track. This episode is packed with valuable advice for real estate investors and business owners looking to enhance their marketing efforts and achieve better results.

Time-Stamped Show Notes:

• [00:00:00] - Introduction and episode overview

• [00:00:31] - Guest introduction: Brandon Bateman and his company’s achievements

• [00:01:09] - Episode preview: Insights into Brandon’s marketing strategies and data-driven approach

• [00:01:21] - Welcome message and introduction to Brandon Bateman

• [00:01:53] - Brandon’s background and journey into marketing

• [00:03:08] - Early experiences with inbound marketing and its impact

• [00:04:50] - Founding Bateman Collective and early challenges

• [00:06:08] - Importance of marketing for business owners and entrepreneurs

• [00:08:10] - The role of budget in marketing effectiveness

• [00:10:18] - Bateman Collective’s niche focus and specialization

• [00:10:54] - Leveraging data to enhance marketing performance

• [00:13:00] - Budget considerations for different types of real estate investors

• [00:15:00] - The relationship between data and marketing budget

• [00:18:00] - Strategies for succeeding in competitive marketing spaces

• [00:20:00] - Understanding the economics of PPC (Pay-Per-Click) advertising

• [00:22:00] - Direct-to-seller marketing for real estate investors

• [00:24:00] - Key strategies for high-converting marketing campaigns

• [00:26:00] - Importance of urgency, assuming motivation, and lead handling

• [00:28:47] - Essential KPIs for tracking marketing effectiveness

• [00:32:00] - The significance of consistency in marketing efforts

• [00:35:42] - Identifying and avoiding overspending in marketing

• [00:38:27] - Emerging trends and the impact of automation and AI in marketing

• [00:41:26] - Where to find more information about Bateman Collective and their services

Notable Quotes:

• "If someone's in the middle of a Google search and they have a list of you and all your competitors sitting right in front of them, you can call them right now. You might stop them from reaching out to another 10 people by the time you talk to them." - Brandon Bateman

• "Companies that spend more money on marketing do get better results, but it's not because they spend more money. It's because when you spend more money, you get more data." - Brandon Bateman

Links and Resources Mentioned:

• Bateman Collective

• Collective Clicks Podcast

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Closing:

Matty A. and Brandon Bateman wrap up the episode discussing the importance of staying informed and consistent in marketing efforts. Brandon shares final insights on leveraging data and automation to stay ahead in the competitive real estate investment space. Tune in next week for more expert advice and valuable discussions on Money Moves.

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