Lennon Lee and Stony Stonebraker hit it off as they pursued their investment goals and acquired interests in properties in Texas and Florida. At the same time, Lennon built a popular monthly multifamily meetup in Miami.

Their chance meeting at that lunch led to a partnership in teaching the advantages of passive investing in commercial real estate to other families. From the Multifamily Meetup to educational resources to teaching youngsters in Big Brothers & Big Sisters how to play the Cash Flow game, they continued to reach out to their communities. And finally, it led to the creation of Passivo REI, with a focus on the Latino investor.

Let's welcome Lennon and Stony to the show and learn more about the Florida market and their approach to real estate.

[00:01 – 03:25] Opening Segment

• Lennon and Stony talk about their backgrounds.
• How they started investing.
• How they formalized their company Passivo.

[03:25 – 18:20] The Florida Market and Marketing

• Stony breaks down the Florida Market.
• Why the Florida market is growing.
• The parts of Florida they prefer to invest in.
• Why understanding your target avatar is important.

[18:20 – 29:29] Niching Down Your Audience

• Stony talks about their podcast.
• The relationships between Latin American investors.
• Understanding cultural norms.

Announcement: Download Our Sample Deal and Join Our Mailing List

[29:29 – 36:48] Bullseye Round

Apparent Failure:

Making the wrong investment in the past.

Digital Resource:

Syndication Pro

Most Recommended Book:

The E-Myth Revisited

Daily Habit:

Working out.

I Wish I Knew When I Was Starting:

The financial benefits of real estate

Best Place to Grab a Bite in Florida - Miami:

Mandolin

Contact Lennon and Stony:

You can connect with Lennon and Stony on Facebook, Linkedin, Instagram or on their website.

Go to https://passivorei.com/dream to download their book and check out their youtube.

Tweetable Quotes:

"Real estate has all the vehicles to extend your time for money and having that money work for you ." - Lennon Lee

"We want to be happy by helping people become successful themselves." - Stony Stonebreaker.

Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING AND REVIEW, and be sure to hit that subscribe button so you do not miss an episode.