Join us in studio as Mark Fowler and his wife Atlanta reveal how a tiny Gold Coast café experiment grew into Gevity RX, a gut health brand now turning over ten million dollars a year in Woolworths, Coles and independent stores across Australia. You will hear the raw back story of bone broth nights that stank out their apartment, the decision to sell the BMW and ride a battered delivery van, the make or break pivot that dumped franchising for supermarket domination and the simple distribution trick that let them scale without outside investors or big ad spend. If you want the real scoop on building a nationwide product from scratch, fixing your gut along the way and keeping your marriage intact under startup stress, this episode packs it all into one no fluff chat