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If Brand is frontman, Marketing: guitar and Operations: bass

Field sales is the Drummer

The pulse, heart beat

Momentum-thumper, good mood-pumper

Field sales builds hustle and graft.

J’Adore the Road Runners, Street Stompers, Pavement Pounders

But field sales is toil, hard-graft, rejection.

Get it right and you're brand will be flying, turn-up unprepared and you'll be down a path of soul-crushing failure.

Delighted to welcome my great friend, Dom Bowcock

Dom is founder of Bowimi.

BOWIMI - they’re a sponsor of the podcast too.

BOWIMI work with THE fastest growing challenger brands, helping them scale.

OLLY’s, NICE, Lucky Saint, Moju, Minor Figures, Double Dutch, KIND

This is a very special episode.

Dom kindly reached out to BOWIMI brands asking their ONE Salient piece of field sales wisdom.

We collected their learning, stuffed them into a delicious podcast.

ON THE MENU:

1. The simple trick is UNLOCK indie listings by reducing RISK and BUILDING TRUST with shop owners

2. Why the Greasy Cog ALWAYS gets the Oil - You’re not that important, so always follow up - how to patiently persist

3. The Power of Planning: fail to prepare, prepare to fail

4. How Lucky Saint use Data to Drive to unlock more sales growth during the World Cup

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)