Alex Michael bought a wallet brand doing $650k on Amazon. Alex delves into how FBA works & what the growth levers are. 

Themes from Alex's interview:

• Why ecommerce?
• Difficulty competing to buy an ecommerce business
• Process of a ecommerce acquisition with a Quiet Light listing
• Anatomy of the first call with a seller
• How to be a good buyer
• What to say to a seller in a competitive environment
• Diligencing an ecommerce business
• Cost breakdown of an FBA business
• Supply chain risk in ecommerce
• Promoting an FBA business on Amazon
• Amazon's PPC flywheel
• ACoS and TACoS
• Daily ad spend, net margins, revenue, SDE
• Platform risk with FBA businesses
• Adding a Shopify store to diversify distribution

Reach Alex at:

• LinkedIn

**** Register here for the live session with Chelsea Wood of the Acquisition Lab:

• What size of business should you buy?

Get complimentary due diligence on your acquisition's insurance & benefits program:

• Oberle Risk Strategies - Search Fund Team

Connect with Acquiring Minds:

• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter

Links & mentions:

• Wallaroo Wallets
• Centurica
• Quiet Light
• Stephen Speer and eCommerce Lending