The Science of Scaling

How to Add a Sales Org to Your PLG Company w/ Dino DiMarino (CRO, Snyk)

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Layering a sales organization onto your PLG is critical to your success. It’s a totally different motion from sales-led growth. And yes, you need to align your organizations differently to get it right.

Host Mark Roberge is joined by Dino DiMartino (CRO, Snyk) to discuss what product-led growth tactics helped Snyk scale to a billion dollar valued company. 

In this episode learn more about:

  • When product led growth is applicable to a startup
  • Best practices for adding sales to a PLG company
  • How freemium intersects with PLG
  • How to specialize outbound salespeople 
  • The three acts of acquiring customers


    • The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.

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