The Science of Scaling

How to Add a Sales Org to Your PLG Company w/ Dino DiMarino (CRO, Snyk)

Listen Later

Layering a sales organization onto your PLG is critical to your success. It’s a totally different motion from sales-led growth. And yes, you need to align your organizations differently to get it right.

Host Mark Roberge is joined by Dino DiMartino (CRO, Snyk) to discuss what product-led growth tactics helped Snyk scale to a billion dollar valued company. 

In this episode learn more about:

  • When product led growth is applicable to a startup
  • Best practices for adding sales to a PLG company
  • How freemium intersects with PLG
  • How to specialize outbound salespeople 
  • The three acts of acquiring customers


    • The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Science of ScalingBy HubSpot Media
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    91 ratings

    More shows like The Science of Scaling

    View all
    a16z Podcast by Andreessen Horowitz

    a16z Podcast

    1,012 Listeners

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    504 Listeners

    The Growth Show by HubSpot

    The Growth Show

    236 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    172 Listeners

    Founders by David Senra

    Founders

    1,878 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,979 Listeners

    My First Million by Hubspot Media

    My First Million

    2,617 Listeners

    Owning the Outcome by HubSpot

    Owning the Outcome

    18 Listeners

    Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRM by HubSpot

    Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRM

    3 Listeners

    30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski

    30 Minutes to President's Club | No-Nonsense Sales

    389 Listeners

    Grit by Kleiner Perkins

    Grit

    192 Listeners

    Unconventional Business by HubSpot

    Unconventional Business

    1 Listeners

    Acquiring Minds by Will Smith

    Acquiring Minds

    247 Listeners

    The Shake Up by HubSpot

    The Shake Up

    54 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    184 Listeners

    The Hustle Daily Show by Hubspot Media

    The Hustle Daily Show

    236 Listeners

    The Logan Bartlett Show by by Redpoint Ventures

    The Logan Bartlett Show

    189 Listeners

    Revenue Builders by Force Management

    Revenue Builders

    148 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    352 Listeners

    Another Bite - A Shark Tank Rewatch Podcast by Hubspot Media

    Another Bite - A Shark Tank Rewatch Podcast

    171 Listeners

    Moneywise by Hampton

    Moneywise

    640 Listeners

    Good Morning Ecosystem by Hubspot Media

    Good Morning Ecosystem

    2 Listeners

    The Next Wave - AI and The Future of Technology by Hubspot Media

    The Next Wave - AI and The Future of Technology

    60 Listeners

    Think Big, Buy Small by Harvard Business School

    Think Big, Buy Small

    30 Listeners