Path for Growth with Alex Judd

How to Amplify Value and Banish Waste with Path for Growth COO Zack Estes


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Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.
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Value is what your customer is paying for, and everything else is waste. In this episode, Alex and Path for Growth COO Zack Estes kick off a new series on operationalizing excellence with a conversation about increasing value and reducing waste. Zack explains why it’s so important to make waste reduction and value a central part of your company culture. He also shares some practical examples of how waste can creep up in your business and what you can do about it. 


  • Today we’re starting a new series on operationalizing excellence (0:57)
  • The airplane analogy: Think about the value you deliver and your capacity to sell it (1:37)
  • How do you define volume and capacity? (6:48)
  • Why is it so important to set standards and values from the beginning? (14:02)
  • Value is what the customer pays for; waste is everything else (17:27)
  • Make sure you know what the customer is actually paying for (21:05)
  • What holds leaders back from reducing waste? (25:07)
  • Unintentional vs. intentional waste (30:27)
  • What’s the biblical justification for reducing waste? (35:10)

  • Helpful Links and Resources

    Path for Growth Membership

    Path for Growth One-on-One Coaching

    Sign up for the Worth It Wednesday Email

    Learn more about the 2023 Path for Growth Experience – Leading Leaders

    Download the Free Reading Guide

    Join Path for Growth on Instagram for more content.



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    If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.
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