You know when someone asks you what makes your business different and you rack your brains for an interesting answer before settling with "our people/service"? 

That's when you know you could probably benefit from sparing a few minutes to work on your "tip of arrow" statement, as, let's be honest, everyone says that. 

Knowing what makes you stand out from your competition and being able to communicate it is one of the most powerful marketing tools in your shed, and in this podcast we're going to tell you how you find and define yours. 

Because, let's face it, with so much choice out there, how else are you going to be first on peoples' minds when they need hearing healthcare?

To make the most of this podcast, we highly recommend you to read the accompanying article, as it includes actual 'swipe and deploy' examples that you can personalize and make your own.