Today we are joined by Steve Walters, a leading Amazon FBA expert and the founder of Waltsco agency.

Let’s be honest: Amazon margins are getting tighter, and it is so easy to fall into the micromanagement trap. We’ve all been there constantly checking if the team is updating bids, trimming the fat on accounts, or setting up too many broad match campaigns. But Steve found a better way. 

In this episode, he shares how he stopped micromanaging and started managing outcomes. We talk about his rigorous hiring process, the 3 simple questions he asks on his 15-minute weekly calls, and how real goal-setting can completely change your business. 

If you want to build a high-performing PPC team that actually brings strategy to the table, this episode is exactly what you need.

We’ll see you in The PPC Den!

🦡 Highlights ​​ 

• 00:00 -  Intro

• 00:24 - Living in Canada: Toronto vs. Niagara Falls

• 01:35 - The Micromanagement Trap in Amazon PPC

• 03:40 - Why Steve Refuses to Micromanage His Team

• 10:39 - Vetting and Hiring the Right Candidates

• 12:31 - The 15-Minute Weekly Standup Framework

• 14:24 - The 3 Questions That Replace Micromanagement

• 16:01 - Hiring for Experience and Strategy over Tasks

• 17:34 - Aligning KPI Expectations with Clients from Day One

• 22:26 - Why Goal Setting is the Highest ROI Skill on Amazon

• 24:54 - How to Handle a Team When KPIs are Off-Course

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Steve Walters, the founder of Waltsco agency

• How to align team goals using Amazon PPC data tools?

• Who to Hire for Your Amazon Growth Team

• Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steve Walters

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno