If you’re spinning plates, drowning in orders, and trying to post on Instagram while reheating your tea for the fourth time - this episode’s for you.

Steph shares her real-life four-step system to stay consistent on social media even when life feels chaotic. No 5am alarms. No “just push through” advice. Just a simple rhythm that actually works - especially if your energy and focus fluctuate (hello, ADHD friends 👋).

You’ll learn:
💡 The 4P framework: Plan, Prepare, Post, Protect
🧠 How to create content around your energy, not the clock
📅 The five-minute monthly map that stops decision fatigue
🛑 Why “motivation” is a myth and structure is your secret weapon
💬 And how to use “going wide vs going deep” to balance growth and sales posts

This is your permission slip to make social media easier, not heavier.

Ready to skip the overwhelm?
👉 Join the Social Media Sidekick (SMS) and get your captions, Canva templates, and strategy done for you each month: https://www.handmadebosses.com/sms

🔗 #90 - How To Stop Spending 2 Hours On a Post That Gets 12 Views - https://www.buzzsprout.com/2354025/episodes/18145588

🔗 #91 - How To Fix Your “No One Sees My Posts” Problem (Without Spending a Penny) https://www.buzzsprout.com/2354025/episodes/18145618

If you’re heading towards Q4 thinking:

RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

ummmmmm, no 😂

From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

Basically...

less random tweaking.

Less guessing.

More knowing what you should actually focus on.

And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

Come and join us for FREE at:

handmadebosses.com/listathonweek

If you’ve ever hit “post” on Instagram and heard crickets… this one’s for you.

In this episode, Steph breaks down a simple 15-minute visibility routine that’ll wake your account back up and get your posts seen again – without spending a penny on ads. You’ll learn exactly what to do before, during, and after you post so the algorithm knows you’re alive and active, not just shouting into the void.

No hacks, no fluff – just a proven rhythm that warms up your audience, boosts your reach, and brings your posts back to life (fast).

🎯 You’ll learn:
        •        Why your account isn’t “shadowbanned” – it’s just gone quiet
        •        The 3-step 15-minute visibility routine
        •        How to post smart, not hard
        •        What to do after you hit publish to double your reach

💡 Ready to take the guesswork out of social media?
👉 Join the Social Media Sidekick (SMS) for plug-and-post captions, Canva templates, and done-for-you content each month: https://www.handmadebosses.com/sms

🔗 #90 - How To Stop Spending 2 Hours On a Post That Gets 12 Views https://www.buzzsprout.com/2354025/episodes/18145588

If you’re heading towards Q4 thinking:

RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

ummmmmm, no 😂

From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

Basically...

less random tweaking.

Less guessing.

More knowing what you should actually focus on.

And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

Come and join us for FREE at:

handmadebosses.com/listathonweek

If you’ve ever found yourself spending hours in Canva, tweaking fonts and colours, only to post something that gets… crickets - this episode is for you.

I’m walking you through a simple, six-step workflow to create scroll-stopping social posts in 20 minutes or less - that actually lead to sales. You’ll learn how to:
✨ Pin down the exact buyer moment your post needs to speak to
✨ Choose the right angle (pain, feeling, or transformation)
✨ Write a hook that stops the scroll in 3 seconds flat
✨ Use the REI method to write your captions faster
✨ Add share/save triggers that double your reach
✨ Create visuals that attract buyers - without fancy gear

If your content feels like a full-time job with part-time results, this workflow will change everything.

💡 Want all your hooks, captions, Canva templates, and shot lists done for you every month?
Join the Social Media Sidekick (SMS) – it’s your shortcut to consistent, strategic content that sells: 👉 https://www.handmadebosses.com/sms

If you’re heading towards Q4 thinking:

RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

ummmmmm, no 😂

From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

Basically...

less random tweaking.

Less guessing.

More knowing what you should actually focus on.

And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

Come and join us for FREE at:

handmadebosses.com/listathonweek

Are you secretly undercharging for your handmade products or terrified to raise your prices in case sales dry up?

In this episode, Steph gets real about why so many makers struggle to charge what they’re worth.

You’ll learn how self-esteem and pricing are deeply connected, why handmade buyers want to pay more, and how undercharging keeps you stuck in burnout mode.

Steph shares real coaching insights, simple mindset shifts, and practical next steps to help you price with confidence (and stop apologising for your worth).

If you’ve ever thought, “I can’t charge that much,” this episode will help you see your products, and yourself, in a completely new light.

✨ Tune in, take notes, and get ready to charge your worth without the guilt.

If you’re heading towards Q4 thinking:

RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

ummmmmm, no 😂

From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

Basically...

less random tweaking.

Less guessing.

More knowing what you should actually focus on.

And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

Come and join us for FREE at:

handmadebosses.com/listathonweek

What if by Sunday night you could have 100 new subscribers on your list - real people who love your products and want to hear from you? In this episode, Steph walks you through her simple, no-tech, no-stress method to build your email list this weekend.

Forget funnels, websites, or overthinking every detail. You’ll learn:

✨ How to pick a freebie that your ideal customer actually wants

✨ The quickest way to create a landing page (even without a website)

✨ Where to share it so people actually sign up

✨ Why messy action beats perfect plans every time

If you’ve been stuck thinking “I’ll do it when I have time,” this episode will give you the nudge (and the plan) to finally start.

🎁 Want the step-by-step templates and walkthroughs mentioned in this episode?

Grab The Maker’s List-Building Kickstart Kit and get your first 100 subscribers in 2-3 days ➡ https://www.handmadebosses.com/offers/KM79eUH7/checkout

If you’re heading towards Q4 thinking:

RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

ummmmmm, no 😂

From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

Basically...

less random tweaking.

Less guessing.

More knowing what you should actually focus on.

And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

Come and join us for FREE at:

handmadebosses.com/listathonweek

Imagine waking up to new orders before you’ve even posted on Instagram or checked your Etsy stats. Sounds dreamy, right? That’s exactly what happens when your emails do the work while you sleep.

In this episode, Steph dives into why skipping email marketing is one of the biggest (and most common) mistakes handmade sellers make and how even a list of 100 subscribers can become a steady income stream.

You’ll learn:
💌 The simple maths behind email ROI (and how it adds up fast)
📉 Why relying only on Etsy or Instagram is risky
🌟 The hidden benefits of email marketing no one talks about
💬 Real stories from makers who built small lists and saw huge results

By the end, you’ll see exactly why email isn’t just another task - it’s your secret sales system.

🎁 Don’t forget to grab your course mentioned in this episode: The Maker's List Kickstart Kit & Course
👉 https://www.handmadebosses.com/offers/KM79eUH7/checkout

If you’re heading towards Q4 thinking:

RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

ummmmmm, no 😂

From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

Basically...

less random tweaking.

Less guessing.

More knowing what you should actually focus on.

And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

Come and join us for FREE at:

handmadebosses.com/listathonweek

What do you do when chronic illness forces you to give up the craft you love? If you’re Gillian, you reinvent everything and end up with a jewellery business as unique as the pages it’s made from. 💛

In this heartwarming and inspiring episode, Steph sits down with HBSA student Gillian, the creative mind behind Paper2Pearls, to talk about the unexpected journey from patchwork quilts to paper jewellery, the challenges of crafting with arthritis, and how she’s used the Handmade Business Success Academy to bring structure, strategy, and new energy to her handmade business.

Expect real talk about mindset, planning, SEO, and how to keep going when life throws curveballs. Whether you’re at the start of your handmade journey or deep in the pivot stage, this episode is full of gold.

You’ll hear about:
        •        How Gillian’s business began with origami experiments after a health diagnosis
        •        Why learning to plan ahead changed everything
        •        The challenges of marketing a super-niche product (and how she’s tackled them)
        •        What it’s really like to go through HBSA as a neurodivergent maker
        •        And… how a peanut up the nose started a lifetime of “what if” creativity 😂

This one’s a gem. You’ll leave feeling grounded, inspired, and ready to keep building.

Website - www.paper2pearls.co.uk

Newsletter https://paper2pearls.eo.page/8fywb

Etsy - www.paper2pearls.etsy.com 

Facebook - https://www.facebook.com/Paper2pearlsbyGilli/

Instagram - https://www.instagram.com/Paper2pearlsbyGilli

If you’re heading towards Q4 thinking:

RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

ummmmmm, no 😂

From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

Basically...

less random tweaking.

Less guessing.

More knowing what you should actually focus on.

And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

Come and join us for FREE at:

handmadebosses.com/listathonweek

Ever wondered if the Handmade Business Success Academy actually works?

In this episode, you’ll hear straight from HBSA students who’ve gone from stuck, overwhelmed, and doubting themselves - to confident, consistent handmade business owners.

They share how the Academy helped them:

💡 Find focus and stop “throwing spaghetti at the wall”

📈 Boost conversion rates and sales (some hit 2,000+ Etsy orders!)

💬 Build real confidence in marketing and SEO

🤝 Join a supportive community that keeps them going when business feels tough

If you’ve ever thought, “Could that really be me?” - this episode will give you the proof (and goosebumps) that it absolutely can.

If you’re heading towards Q4 thinking:

RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

ummmmmm, no 😂

From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

Basically...

less random tweaking.

Less guessing.

More knowing what you should actually focus on.

And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

Come and join us for FREE at:

handmadebosses.com/listathonweek

Think slow sales mean you need to add more products? Think again.

In this episode, I’m busting one of the biggest myths in the handmade world: that more listings = more sales. Spoiler alert - it’s not about quantity. It’s about quality, clarity, and conversion.

We’ll talk about:
✅ Why uploading random new products could actually be hurting your shop
✅ The real reason Etsy rewards certain listings (hint: it’s not how many you have)
✅ What to do instead: smarter product variations, giftable bundles, and clarity around your niche
✅ Real-life examples of handmade sellers who scaled down to grow up

Whether you’re stuck in a sales slump or constantly churning out new designs hoping something will “take off”, this episode will help you shift your focus to what actually moves the needle.

🎯 ACTION STEP:
Instead of creating something brand new this week, take your top-selling product and make one thoughtful variation - a new colour, size, or giftable version. That’s how you build momentum without the burnout.

FREEBIE: The “More Listings” Myth Fix Worksheet  

If you’re heading towards Q4 thinking:

RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

ummmmmm, no 😂

From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

Basically...

less random tweaking.

Less guessing.

More knowing what you should actually focus on.

And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

Come and join us for FREE at:

handmadebosses.com/listathonweek

Are you working harder than ever, but your sales graph just… won’t budge? 😩
You’re not lazy. You’re not failing.
You might just be stuck in what I call the Plateau of Busywork and it happens to almost every handmade seller at some point.

In this episode, I’ll walk you through how to:
⚠ Spot the 3 most common plateau signs
📉 Understand why your to-do list isn’t growing your business
🧠 Make small, strategic shifts that lead to actual progress
✨ AND stop wasting time on things that feel productive, but don’t move the needle

We’ll cover:
1️⃣ Why “doing more” isn’t the answer
2️⃣ How to focus your energy on what actually converts
3️⃣ The real reason your shop’s stuck and how to get unstuck fast

You’ll hear real-life examples from sellers who were posting daily, making products constantly, or jumping platforms… but still not growing and what changed it all.

💥 Whether you’re in full-on burnout or just feeling stagnant, this episode will give you clarity and confidence on what to fix next.

Plus: I’ll give you a simple homework task to separate busywork from growth work (so you can stop doing the stuff that’s draining your energy).

If you’re heading towards Q4 thinking:

RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...

ummmmmm, no 😂

From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.

We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.

Basically...

less random tweaking.

Less guessing.

More knowing what you should actually focus on.

And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.

Come and join us for FREE at:

handmadebosses.com/listathonweek