Posting consistently on Instagram but still not getting sales? In this episode, I’m breaking down the three biggest reasons your content isn’t converting and how to fix it.

You’ll discover:

• Why likes and views don’t always mean product interest
• How to guide your followers from scrolling to shopping
• A simple content plan that works without eating up your whole day

Whether you sell on Etsy, Shopify, or your own website, these Instagram tips are perfect for handmade sellers who want to post with purpose and actually see results.

📌 Want your social media done-for-you every month? Join the Social Media Sidekick: https://handmadebosses.com/SMS

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.

If your Reels are getting crickets (or you’re too nervous to even post one 🫣), this episode is for you.

I’m walking you through my simple step-by-step Reels formula made specifically for handmade sellers - no dancing, no lip syncing, no pointing at floating bubbles. Just clear, doable tips to help you finally feel confident on camera and actually get your products seen 👀

Inside this episode:

✅ How to write a scroll-stopping hook

✅ What to film if you feel awkward or unsure

✅ Real-life examples for candles, jewellery, knitwear + more

✅ The part most people forget (and it’s costing them sales)

✅ How to film a Reel in 15 minutes or less - even if you’ve never done one before!

This is your plug-and-play Reels strategy to get seen by real buyers without spending a penny on ads 💸

So if you’re ready to grow your handmade business on Instagram and actually make sales from it - pop your headphones in and let’s go 🎧✨

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.

Feeling like your Etsy sales have dipped recently? You’re not imagining it and Etsy’s Q2 2025 earnings report confirms it.

In this episode, I break down exactly what’s going on behind the scenes at Etsy, why sales are down platform-wide, and what it means for you as a handmade business owner. We’ll talk about rising fees, buyer hesitation, and Etsy’s push toward AI and personalisation... all without the corporate waffle.

But more importantly, I’ll walk you through what to actually do about it. Whether you’re on Etsy, your own website, or both, you’ll leave this episode feeling calm, clear, and ready to take control of your strategy again.

✨ We cover:

• What Etsy’s report really reveals (and what most sellers miss)
• Why it’s not you - it’s the current buying climate
• 4 things you can do right now to strengthen your shop
• The truth about fees, platforms, and where to focus next

If you’re feeling a little lost or discouraged, this episode will help you zoom out, realign, and move forward with purpose. 💛

🔗 Links mentioned in this episode - What is a social media home hub and how do you find yours?

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.

Sick of posting on Instagram and getting crickets? This episode is your full, step-by-step training on how to turn your handmade Instagram into a sales-driving machine - without feeling salesy or spending all day online.

Steph breaks down the exact strategy that handmade business owners need in 2025, including:

• What to post (and why!) using the 4 Value Pillars
• How to plan your weekly Instagram rhythm without burning out
• The difference between “Going Wide” for growth and “Going Deep” for conversions
• Real examples you can steal (whether you sell candles, mugs, or knitwear)
• And how to sell confidently, without needing a hot shower after every post 💬

Whether you’re stuck at “likes from your mum and best mate” or you’ve given up on Instagram altogether… this episode will get you back on track, feeling clear, confident and ready to sell.

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.

🍁 Want to get ahead with your autumn product ideas and boost your handmade sales this season? In this trend-packed episode, I’m breaking down 15 of the biggest autumn trends set to dominate in 2025... with real, practical examples you can turn into products today. From modern rustic to miniature scenes, dupe-it-yourself decor to cosy accessories, I’m covering what’s going to be everywhere (and how to make it work for your handmade business).

🍂 Whether you sell on Etsy, your own site, or at markets - this episode is your seasonal trend cheat sheet. Grab a notebook and get inspired!

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.

Struggling to get sales on Etsy? In this episode of How to Be a Handmade Boss, Steph shares 5 powerful tips to help your Etsy listings get found, get clicked, and get bought. Whether you’re brand new to selling handmade products online or you’ve been on Etsy for a while with little traction, this episode will show you exactly how to optimise your Etsy listings for more visibility, better conversion, and sustainable growth.

We’re covering:

✅ Etsy SEO tips for beginners

✅ How to write titles that actually get found

✅ What your photos really need to do

✅ How to write product descriptions that sell

✅ The truth about pricing and perceived value

✅ Why your tags matter more than you think

So if you’re ready to turn browsers into buyers and create listings that do the selling for you, grab a notebook and tune in!

🎧 Mentioned in this episode:

➡️ Episode 1 – The Beginners Guide To The Etsy Algorithm - https://www.buzzsprout.com/2354025/episodes/14905260

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.

In this feel-good episode of How To Be A Handmade Boss, I’m joined by the lovely Fran from Born to Shop Designs – and we’re diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo).

Fran also opens up about leaving behind a business that didn’t light her up, starting again with a friend and fresh purpose, and how the Handmade Business Success Academy helped shape her journey. If you’ve ever questioned whether your idea is the one, or wondered if starting over means starting from scratch – this one’s for you.

💬 Topics we cover:
 • Making your business match your life (not the other way round)
 • Why it's okay to leave a business that’s not working
• How hobbies can connect you to your customers – and your best friends
• The mindset shift that made all the difference
• Fran’s tip for finding your thing when you’re full of ideas

🛒 Explore Fran’s brand: bourneto.shop 

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.

Feel like your handmade business is stuck in the same place month after month -  no matter how hard you try? 😩 

In this episode, we’re getting honest about why so many makers hit a plateau (even when they’re doing “all the right things”)… and what to do if that’s you right now.

You’ll learn:
🔸 The illusion of growth that keeps you treading water
🔸 The real cost of DIY-ing everything alone
🔸 Why your fear of investing might be costing you more than you think
🔸 How to know when you’re ready to get real support

Plus, I’ll walk you through the difference between two real-life paths: Sam (the hustler stuck at £200/month) and Lydia (the maker who hit her first £1k month doing less).

✨ If you’re done winging it and ready for real growth — this one’s for you.

⏳ HBSA is OPEN until 8pm tonight! Join us here → https://www.handmadebosses.com/summer
Or hop on the waitlist: https://www.handmadebosses.com/hbsawaitlist

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.

Ever feel like your business is all over the place? One minute you’re buzzing with ideas, and the next… totally burnt out? You’re not doing anything wrong - you’re just in a different season of business.

In this uplifting episode, I’m walking you through the 4 natural seasons your handmade business cycles through - winter, spring, summer and autumn - and exactly how to thrive in each one without forcing yourself to keep pushing all year round. You’ll learn:

🌱 What each business season feels like (and how to tell which one you’re in)

🔥 Why forcing ‘summer energy’ 24/7 leads to burnout

🧘 How to support your energy and stay aligned, no matter what phase you’re in

🧺 Real-life examples of how I simplify, reset, launch, and grow throughout the year

PLUS: I’m sharing a fun mindset reframe that’ll help you let go of the guilt when things slow down, because it’s not failure, it’s preparation. 💛

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.

Welcome to Day 5, the final episode in this affirmation series! Today, we’re focusing on abundance and repeatable success because thriving in your handmade business isn’t just a lucky break, it’s the result of aligned action, consistency, and belief in your own power.

These affirmations will help you step into the role of CEO with confidence, embrace systems that work for you, and welcome growth with ease (and joy!). Whether you listen once or on repeat all week, let this episode remind you that success is already in motion and you are ready to receive it.

Take a deep breath, let the words sink in, and get ready to soar to new heights. You’ve got this!

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.