💙 This is our BIG UPDATE episode for Etsy and Instagram.

🚀 No click bait, I'm just cutting straight to the chase on what you need to know and what to take action on.

⭐️ Imagine you have a store selling handmade products from hundreds of shops, you'll need products grab peoples attention and things people buy over and over again - this is exactly what Etsy do. I'm going to teach you how you can get prioritised in search results.

💪 I've summarised everything that is relevant to you and your handmade business for Etsy and Instagram updates, so you can concentrate on doing what you love the most... creating 🧡

🚀 Including Etsys new Visibility tool, what you need to do to improve your listings, Instagrams new central metric, carousel updates, and more...

🔗 'RANK HIGHER on Etsy, HOW to get FOUND in Etsy search results, improve your shop in Etsys algorithm' 

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

💙 This is a very special episode of the 'How to be a Handmade Boss' podcast - my husband Ash is here with me and of course Phoebe our dog !!

💍 Join us for an open and truthful conversation about what having a handmade business is really like and how it impacts our life together.

✨ We discuss the personal and business dynamics of running a handmade business. Along with the benefits and challenges of self-employment, handling domestic tasks, managing finances, and the importance of communication in maintaining a healthy work-life balance. 

🚀 Explore how partners can support each other in business endeavours and navigate the demands of entrepreneurship together.

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

👉 Join me as I chat with handmade business owner Vicky, owner of Rawsome Chocolate.

💪 She shares her inspiring experiences of leaving her full time employment as a teacher and assistant head to creating an un-roasted vegan chocolate company in response to the challenges posed by her son's dairy intolerance and a commitment to ethical sourcing.

⚡️ Gain valuable insights into the craft of chocolate making, from sourcing high-quality beans to the art of chocolate tasting. Learn how Vicky transitioned from craft market sales to establishing a successful online shop on Etsy and her own website.

💙 All whilst balancing family life with her husband and twins, one of whom has Cerebral Palsy.

🚀 A year ago Rawsome Chocolate was an expensive hobby... joining the HBSA has given Vicky a path to follow, a plan with actionable steps and the changes she's implemented are now showing how effective they really are.

👉 Rawsome Chocolate links https://www.rawsomechocolate.co.uk/
👉 Etsy shop - https://www.etsy.com/shop/RawsomeChocolate
👉 Instagram - https://www.instagram.com/rawsomechocolateuk/?hl=en

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

💙 Join me to explore the holistic approach to growing a handmade business.

🤗 As business owners we always look at the strategy and the practical business things.

✨ Over the last year I've started to look at a more holistic view of everything that encompasses growing a handmade business

⚡️ Why we need to focus on the importance of maintaining healthy personal and social relationships.

🔎 Discover how personal weaknesses and social dynamics can impact your business growth.

✅ Learn about the significance of setting boundaries, overcoming people-pleasing tendencies, and fostering mutually supportive friendships. 

👯 Tune in for insights on improving 'friendship hygiene' to ensure your personal growth aligns with your business aspirations.

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

💙  In this episode of the 'How to Be a Handmade Boss' podcast, Steph introduces the concept of a social media 'home hub' for marketing your handmade business. 

⚡️  Addressing the overwhelm and reluctance towards social media, Steph explains the importance of having a dedicated platform for nurturing your audience. 

🔎 How to choose the right social media platform based on target markets demographics, personal preference, and ease of use. 

🚀  Steph also shares practical strategies to control your social media experience by curating your feed and staying relevant while building brand loyalty. 

😀 The episode emphasises the significance of focusing on one social media platform to build deeper connections by nurturing your customers and enhance business success.

👉 Links also mentioned in this podcast '#20 - Handmade business sales dropped? WTF is going on!?' https://www.buzzsprout.com/2354025/15196597

👉 Sprout social https://sproutsocial.com/

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

💙 We delve into the compelling story of handmade business 'Viva La Diva', a maverick brand known for its vibrant and unique handmade jewellery and accessories. 

🚀 Leigh initially focused on creating ceramics, but as the brand grew it transitioned and incorporate a variety of different mediums, allowing for greater creative expression and reducing logistical challenges... igniting Leighs desire for creating handmade products even more. 

⚡️ Discover her artisanal journey that prioritises passion over rigid plans, resulting in eclectic and lively pieces that are as unique as the creator's mood and inspiration.

👉 Links to Viva La Diva https://www.instagram.com/vivaladivauk/
👉  Mailing List https://mailchi.mp/56f0c3ce4eac/sign-up
👉  Etsy https://www.etsy.com/shop/vivaladivauk

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

😭 Navigating the world of handmade business can be tough, especially when it comes to monetising your creative handmade passion. 

👉 The episode is all about SEO (Search Engine Optimisation). What SEO, what happens when you get it right, why you want to get to right, how to get it right and the reason we are doing it. 

🚀 We dive deep into understanding and implementing SEO to boost your traffic, boost ance brand awareness, customer experience and ultimately increase conversion rates and sales. 

💙 Learn about the vital aspects of SEO, including keyword research, search intents, and practical steps to optimize your Etsy shop or website. 

⚡️ Tune in to discover how proper SEO can transform your handmade business and help you connect with your target audience effectively.

👀 Don't forget to have a listen to Episode #1 - The Beginner's Guide to the Etsy Algorithm and Episode #5 - How to Get Your Products Ranking in Search Results

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

👉 If you want to learn how to create an engaging brand presence and create meaningful connections with your audience, this is the podcast for you

💙 One of my branding rules is to ... Eat, Live and Breath your tagline. So, here's mine...

⚡️The Handmade Bosses it the Place to be if you want to start, scale and grow a handmade business to consistent 4 and 5 figure months on Etsy and your own website. Not only that you want to build a legacy business that's going to withstand the test of time.

💪Building on our previous podcast about identifying your target market, we can now move on to effective marketing strategies. 

🚀Steph debunks the myths surrounding traditional sales tactics and highlights the importance of storytelling, authenticity, and helpfulness in marketing. 

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

🚀 How hard is for you, as a handmade business owner, to identify and understand your target audience?

💙 Every single part of your handmade business must be linked back to your target audience. 

⚡️ Steph has you covered in this episode. Explaining why this foundation is vital for your handmade business, steps to find and understand your target audience including demographics and psychographics.

👀 Methods such as self-reflection, observing the people around you and past customers, direct engagement with potential customers and leaning into attracting your target audience through social media marketing and market research. 

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!

💙 Welcome back to the Handmade Boss Podcast

🚦 This is our BIG UPDATE episode for Etsy, Shopify, Instagram, Canva and Pinterest 

⭐️ I'm giving you all the ecommerce updates you need to know

🚀 Cutting out the confusion around what you need to know and what to take action on 

💪 I've pooled together everything that is relevant to you and your handmade business

✨ Before you go…

If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.

It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.

🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.

Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.

🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!

✨ Free resources: Want to move forward without paying yet?

✨ Work with us for deeper, transformative support

✨ Join my free live mini workshops on YouTube + Facebook most Mondays!