Unforgettable Online: Nissi Ozigbu’s Guide to Building Your Digital Presence

In this episode, I sit down with Nissi Ozigbu, who has become an omnipresent voice in change, to unpack how she built her online presence with intention. From TikTok beginnings to becoming a standout on LinkedIn, Nissi shares the realities the wins, the failures, the fears and the strategies that helped her create a brand that delivers real opportunities.

What’s covered in this episode:

• How Nissi first found her voice

• Overcoming fears and failures while building confidence online

• Her strategic pivot from TikTok to LinkedIn

• Working with the algorithms and setting herself up to win each week

• Securing five-figure deals and building a healthy pipeline of work

• Staying consistent and authentic when building your brand

This conversation is generous, honest, and fun — Nissi’s energy lifted me on a rainy Sydney day, and I know it will do the same for you.

Timestamps
00:00 Introduction and host’s reflections
00:58 Welcome to the Change It Podcast
02:10 Meet Nissi Ozigbu: Building an authentic voice online
04:32 Starting out on TikTok: overcoming fears and finding her style
09:15 Transitioning to LinkedIn: strategies that work
15:27 Working with the algorithms (and setting yourself up each week)
20:48 Wins, failures, and lessons learned
26:02 Building consistency and staying authentic
30:12 Advice for change professionals building their brand
34:10 Closing reflections and golden nugget