As a private practice owner, the truth is, you're rarely going to be able to compete with the likes of Costco and Best Buy on price, so what can you do instead? 

The answer's simple: Sell your service not your product. 

But, how do you do it? 

In this podcast, Oli shares the simple but powerful way to create service-first package plans and how to price them. 

By the end of the 20 minutes, you'll be ready to rework your own package plans, knowing exactly what to call them, what to include in them and how to position them as incredible value over the competition.