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Robert Cialdini, the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and author of the best-selling book "Influence: The Psychology of Persuasion", discusses the 6 pillars of persuasion, and how Warren Buffett and Charlie Munger used these principles to build one of the most successful funds in history.
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Robert Cialdini, the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and author of the best-selling book "Influence: The Psychology of Persuasion", discusses the 6 pillars of persuasion, and how Warren Buffett and Charlie Munger used these principles to build one of the most successful funds in history.
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